Google's advertisement network, which shows ads on Google website (including Youtube and GMail), other search engines, as well as other websites and mobile apps. It is split into the Search Network, which shows text advertisements on search engines, and the Display Network, which shows targeting on a wider variety of websites. Allows targeting based on demographics, search terms, website visitors, similar audiences, etc.
Search Engines, Mobile Apps, Websites/Blogs, GMail, Youtube, Demographics, Geolocation Data, Search Terms, Lookalike Audiences, Website Visitors, Google, AOL Search, Ask.com, Netscape
Company formed by some of the people who did microtargeting on campaigns for Barack Obama and Michael Bloomberg. Xaxis released products that use HaystaqDNA's National Voter Database of 166 million voters in the 2016 election.
Ken Strasma, Andrew Drechsler, Brad Wleneke, Willie Desmond, Madeline O'Connor, Sébastien Vidal, Marcin Kossakowski, Blake Silberberg, Sergio Gutierrez
A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.
Facebook, Surveys, Psychographic/Personality Tests, Demographic Data, Consumer Purchase Data, Geolocation Data, Twitter, Youtube
PRI, Uhuru Kenyatta, Indian National Congress, Leave.EU, Vote Leave, John Bolton Super PAC, Ted Cruz, Donald Trump