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YouGov

Company

Runs online opinion polls on a variety of issues internationally. They have pools of people that they ask survey questions, and also pull in data from social media and other sources to help brands understand their image. They are starting to get into the audience segmentation business too. YouGov is quite large and has acquired a number of related companies.
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Metrics Digital

Company

Work on a variety of social media/PR management techniques, in particular advising institutions on social media strategy and policies. They posted some public reports about social media analysis they did related to the 2018 Mexican elections. They also make chat bots for customer support.
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Applecart

Company

Uses network analysis based on a variety of data sources to infer political viewpoints and leverage relationships to influence voters.
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Datametrix

Company

Monitors discussion of campaigns online, and identifies influencers and potential voters.
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ENODO Global

Company

They have documents on their website discussing their analytics methodology and examining how these techniques could be applied to various political contexts, including in Mexico and Colombia.
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Element Studios

Company

Monitor discussion around brands on social media and work on traditional advertisements. Unclear if they work in political contexts.
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Ondore

Company

Offers a social listening platform, Ondore Scout, which can be used to track discussions about brands on social media. Unclear what contexts it is used in.
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Tasty Data

Company

TastyData seems to have removed their Twitter, LinkedIn, and website around the time the Cambridge Analytica scandal broke. They allowed companies to analyze and monitor social media profiles in real time and then used IBM's personality insights service to build psychological profiles. This service "uses linguistic analysis to extract cognitive and social characteristics from input text such as email, text messages, tweets, forum posts, and more."<br />In addition to their political work, Tasty Data appears to have worked on the prediction of electricity prices in Mexico.

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