Facebook allows targeting of advertisements based on interests, behaviors, location, and demographics. It also allows targeting groups like website visitors, app users, and audiences that look like existing audiences. It also provides a list of companies who can assist with advertising on Facebook. including data brokers who can augment custom audience lists. Additionally, data is available via the API and some app developers collect data from users via their apps, as Global Science Research did (and then sold it to Cambridge Analytica). Similar services are also offered on Instagram.
Advertisements, Social Media, Twitter, Mobile Apps, Website Visitors, Lookalike Audiences, Demographics
Social Media, Facebook, Campaign-Collected Data, Data Brokers, Browsing Data, Quantium, Experian, Epsilon, CCC, Geolocation Data, Data Brokers, Oracle Data Cloud, KBM Group, Acxiom
A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.
Facebook, Surveys, Psychographic/Personality Tests, Demographic Data, Consumer Purchase Data, Geolocation Data, Twitter, Youtube
PRI, Uhuru Kenyatta, Indian National Congress, Leave.EU, Vote Leave, John Bolton Super PAC, Ted Cruz, Donald Trump
Twitter is a social media website that also sells data and advertisements. Companies and researchers can buy data from particular accounts, coming from certain geographic areas, or about certain topics. Continuous access to various quantities of data can be purchased, or historical data can be purchased one time. A subset of this data is available for free via Twitter's API.<br />Twitter allows companies to target advertisements based on lists of accounts/emails/phone numbers, audiences like known customers or followers of other accounts, website visitors or app users, search queries, interests, devices, geographic area, purchasing behaviors (based on data from data brokers), language, or gender. Users are then shown advertisements, usually in the form of tweets, and advertisers pay based on the number of impressions, clicks, engagements, followers, etc. Twitter operates its advertisement program and sells data in most countries.
Social Media, Twitter, Website Visitors, Mobile Apps, Lookalike Audiences, Purchasing Behavior, Geolocation Data, Contacts/Social Connections, Demographics, Search Terms
Social Media, Twitter, Campaign-Collected Data, Data Brokers, Browsing Data, Search Queries, Consumer Purchase Data, Acxiom, Datalogix