"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."
Nicolas Bidon, David J. Moore, Matt Sweeney, Arshan Saha, John Wittesaele, Erik Castillo, Laura Probert, Michel Gagnon, Mike Bevans, Lucas Mentasti, MaríaFernanda Ordorica Diez
Parent company of Cambridge Analytica. Used data-driven political marketing techniques to influence elections around the world. Also worked extensively in influence operations for the defense and intelligence industries.
Social Media, TV, Radio, Print Publications, Advertisements, Third Party Endorsements, Microtargeting
United States, United Kingdom, Ghana, Mexico, Afghanistan, Nepal, Rwanda, Libya, Ukraine, South Sudan, Somalia, Pakistan, Yemen