AggregateIQ makes campaign management software, including tools for managing outreach campaigns and voter databases. Most notably, they created Ripon as part of a contract with SCL Group, which was used as a database for Ted Cruz's campaign. They also built software for automating advertising campaigns. Upguard found AggregateIQ's Gitlab repository online in March 2018 and published a series of articles analyzing their software and clients.
Microtargeting, Door-to-Door, Telemarketing, Email, Facebook, Social Media, Advertisements, Geolocation Data, Contacts/Social Connections, Behavior
Ted Cruz, Greg Abbott, John Bolton, Thom Tilllis, Vote Leave, BeLeave, Veterans for Britain, Democratic Unionist Party, Countryside Alliance, Todd Stone, Mike de Jong, Doug Clovechok, David Calder, Green Party of British Columbia, Andy Wells
Uses network analysis based on a variety of data sources to infer political viewpoints and leverage relationships to influence voters.
Twitter is a social media website that also sells data and advertisements. Companies and researchers can buy data from particular accounts, coming from certain geographic areas, or about certain topics. Continuous access to various quantities of data can be purchased, or historical data can be purchased one time. A subset of this data is available for free via Twitter's API.<br />Twitter allows companies to target advertisements based on lists of accounts/emails/phone numbers, audiences like known customers or followers of other accounts, website visitors or app users, search queries, interests, devices, geographic area, purchasing behaviors (based on data from data brokers), language, or gender. Users are then shown advertisements, usually in the form of tweets, and advertisers pay based on the number of impressions, clicks, engagements, followers, etc. Twitter operates its advertisement program and sells data in most countries.
Social Media, Twitter, Website Visitors, Mobile Apps, Lookalike Audiences, Purchasing Behavior, Geolocation Data, Contacts/Social Connections, Demographics, Search Terms
Social Media, Twitter, Campaign-Collected Data, Data Brokers, Browsing Data, Search Queries, Consumer Purchase Data, Acxiom, Datalogix