Company formed by some of the people who did microtargeting on campaigns for Barack Obama and Michael Bloomberg. Xaxis released products that use HaystaqDNA's National Voter Database of 166 million voters in the 2016 election.
Ken Strasma, Andrew Drechsler, Brad Wleneke, Willie Desmond, Madeline O'Connor, Sébastien Vidal, Marcin Kossakowski, Blake Silberberg, Sergio Gutierrez
"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."
Nicolas Bidon, David J. Moore, Matt Sweeney, Arshan Saha, John Wittesaele, Erik Castillo, Laura Probert, Michel Gagnon, Mike Bevans, Lucas Mentasti, MaríaFernanda Ordorica Diez