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Adwords

Company

Google's advertisement network, which shows ads on Google website (including Youtube and GMail), other search engines, as well as other websites and mobile apps. It is split into the Search Network, which shows text advertisements on search engines, and the Display Network, which shows targeting on a wider variety of websites. Allows targeting based on demographics, search terms, website visitors, similar audiences, etc.
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Metrics Digital

Company

Work on a variety of social media/PR management techniques, in particular advising institutions on social media strategy and policies. They posted some public reports about social media analysis they did related to the 2018 Mexican elections. They also make chat bots for customer support.
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Cosmonauts and Kings

Company

German data-based political marketing company started in 2016. There isn't great detail about their methods online, but it sounds like they use fairly standard techniques for audience segmentation and targeting, and also offer support with communication and advertising strategy.
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Axiom Strategies

Company

Helps advertise to key voters across a variety of channels including online, on TV, by phone, and by mail. Axiom Strategies focuses on comparing the effectiveness of voter outreach programs and seems to work with mostly conservative campaigns.
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Victory Lab

Company

A Mexican political marketing company that was created in 2016. They seem to be a full-service company with a focus on social media.
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Facebook

Company

Facebook allows targeting of advertisements based on interests, behaviors, location, and demographics. It also allows targeting groups like website visitors, app users, and audiences that look like existing audiences. It also provides a list of companies who can assist with advertising on Facebook. including data brokers who can augment custom audience lists. Additionally, data is available via the API and some app developers collect data from users via their apps, as Global Science Research did (and then sold it to Cambridge Analytica). Similar services are also offered on Instagram.
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i360

Company

Help brands with running marketing campaigns and also does custom software development. Unclear if they work in political contexts, but they made an app for viewing information related to Mexican legislation for PwC and one of their employees worked at PRI right before joining i360.
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Revolution Messaging

Company

Creates software for managing SMS, calling, and online advertising campaigns. They also offer a variety of services to campaigns ranging from advertising and social media management to fundraising. Mostly seems to work with progressive campaigns and causes, as well as some state agencies, in the US.
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Reddit

Company

Discussion website that allows advertising. Allows advertisement targeting by location, device, subreddit, and interests (as determined by browsing and participation behavior).
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Twitter

Company

Twitter is a social media website that also sells data and advertisements. Companies and researchers can buy data from particular accounts, coming from certain geographic areas, or about certain topics. Continuous access to various quantities of data can be purchased, or historical data can be purchased one time. A subset of this data is available for free via Twitter's API.<br />Twitter allows companies to target advertisements based on lists of accounts/emails/phone numbers, audiences like known customers or followers of other accounts, website visitors or app users, search queries, interests, devices, geographic area, purchasing behaviors (based on data from data brokers), language, or gender. Users are then shown advertisements, usually in the form of tweets, and advertisers pay based on the number of impressions, clicks, engagements, followers, etc. Twitter operates its advertisement program and sells data in most countries.
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Element Studios

Company

Monitor discussion around brands on social media and work on traditional advertisements. Unclear if they work in political contexts.

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