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TargetSmart

Company

Primarily a database provider, with databases of voters, mobile phone numbers, consumer habits, campaign contributions, and more. They make software to help campaigns utilize and effectively combine these databases in a variety of campaigning techniques. TargetSmart also offers help campaigning, from predictive analytics to communications management. In 2017, a portion of their voter database was accidentally posted online by one of their customers.
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Cosmonauts and Kings

Company

German data-based political marketing company started in 2016. There isn't great detail about their methods online, but it sounds like they use fairly standard techniques for audience segmentation and targeting, and also offer support with communication and advertising strategy.
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Axiom Strategies

Company

Helps advertise to key voters across a variety of channels including online, on TV, by phone, and by mail. Axiom Strategies focuses on comparing the effectiveness of voter outreach programs and seems to work with mostly conservative campaigns.
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AggregateIQ

Company

AggregateIQ makes campaign management software, including tools for managing outreach campaigns and voter databases. Most notably, they created Ripon as part of a contract with SCL Group, which was used as a database for Ted Cruz's campaign. They also built software for automating advertising campaigns. Upguard found AggregateIQ's Gitlab repository online in March 2018 and published a series of articles analyzing their software and clients.
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Victory Lab

Company

A Mexican political marketing company that was created in 2016. They seem to be a full-service company with a focus on social media.
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Xaxis

Company

"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."
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NGP VAN

Company

Creates campaign management software with a focus on databases to help with fundraising and outreach. Their software also allows matching people in these databases to their social media profiles, and targeting the most influential of them. NGP VAN also creates tools for mobilizing volunteers using gamified campaign organization software. Mosty works with democrats in the US.
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Acxiom

Company

Major data broker that collects data from a wide variety of sources. They sell data and match up the identities of people across data sources. Acxiom also offers consulting services to help organizations use their data. They created a website (https://aboutthedata.com) that explains how targeted advertising works and offers to let people control how their data is used, but also likely collects data in the process.
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Cambridge Analytica

Company

A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.

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