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HaystaqDNA

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Company formed by some of the people who did microtargeting on campaigns for Barack Obama and Michael Bloomberg. Xaxis released products that use HaystaqDNA's National Voter Database of 166 million voters in the 2016 election.
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Xaxis

Company

"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."

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