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Metrics Digital

Company

Work on a variety of social media/PR management techniques, in particular advising institutions on social media strategy and policies. They posted some public reports about social media analysis they did related to the 2018 Mexican elections. They also make chat bots for customer support.
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Newlink Group

Company

A large, general marketing company that works on political campaigns (in addition to working with governments and in the private sector).
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pig.gi

Company

Pays people with phone time and similar for filling out surveys on a variety of topics on their app. They also display ads for brands on their app. pig.gi shared some data with Cambridge Analytica but reportedly severed ties after recent scandals.
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Victory Lab

Company

A Mexican political marketing company that was created in 2016. They seem to be a full-service company with a focus on social media.
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comScore

Company

Audience measurement and analysis company. comScore asks people to install monitoring software on their computer in exchange for various benefits. This software records their browsing activity and comScore sells this to marketing companies and campaigns. comScore also collects data from other sources, including TV audience measurement and surveys. They are a huge company, with offices in nearly two dozen countries.
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i360

Company

Help brands with running marketing campaigns and also does custom software development. Unclear if they work in political contexts, but they made an app for viewing information related to Mexican legislation for PwC and one of their employees worked at PRI right before joining i360.
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Gabinete de Comunicación Estratégica

Company

General electoral strategy company using mostly traditional methods such as surveys and focus groups to analyze audiences. Though, someone who worked for them said on LinkedIn that they use microtargeting as well. They appear to be quite open about who they work with and have a list of customers on their website.
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Psicología Política

Company

Offers a range of services including assisting with surveys, literature review, speech writing, and building profiles using "las técnicas utilizadas por los organismos de inteligencia nacionales para construir perfiles psicológicos de los jefes extranjeros, dirigentes nacionales y líderes estatales."<br />The founder describes his work as follows: "As a behavioural and political scientist I offer customised experimental behavioural research, demographic segmentation, and strategic communications advice to understand public opinion, consumer and voter behaviour, and adherences to both political parties and commercial brands. My consultancy services focus on the emotional and psychological mechanisms behind human behaviour to develop effective policies and clear political messages to your constituents, electors, and target audiences."
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Datametrix

Company

Monitors discussion of campaigns online, and identifies influencers and potential voters.
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Element Studios

Company

Monitor discussion around brands on social media and work on traditional advertisements. Unclear if they work in political contexts.
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Ondore

Company

Offers a social listening platform, Ondore Scout, which can be used to track discussions about brands on social media. Unclear what contexts it is used in.
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Tasty Data

Company

TastyData seems to have removed their Twitter, LinkedIn, and website around the time the Cambridge Analytica scandal broke. They allowed companies to analyze and monitor social media profiles in real time and then used IBM's personality insights service to build psychological profiles. This service "uses linguistic analysis to extract cognitive and social characteristics from input text such as email, text messages, tweets, forum posts, and more."<br />In addition to their political work, Tasty Data appears to have worked on the prediction of electricity prices in Mexico.

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