Audience measurement and analysis company. comScore asks people to install monitoring software on their computer in exchange for various benefits. This software records their browsing activity and comScore sells this to marketing companies and campaigns. comScore also collects data from other sources, including TV audience measurement and surveys. They are a huge company, with offices in nearly two dozen countries.
Facebook allows targeting of advertisements based on interests, behaviors, location, and demographics. It also allows targeting groups like website visitors, app users, and audiences that look like existing audiences. It also provides a list of companies who can assist with advertising on Facebook. including data brokers who can augment custom audience lists. Additionally, data is available via the API and some app developers collect data from users via their apps, as Global Science Research did (and then sold it to Cambridge Analytica). Similar services are also offered on Instagram.
Advertisements, Social Media, Twitter, Mobile Apps, Website Visitors, Lookalike Audiences, Demographics
Social Media, Facebook, Campaign-Collected Data, Data Brokers, Browsing Data, Quantium, Experian, Epsilon, CCC, Geolocation Data, Data Brokers, Oracle Data Cloud, KBM Group, Acxiom