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NGP VAN

Company

Creates campaign management software with a focus on databases to help with fundraising and outreach. Their software also allows matching people in these databases to their social media profiles, and targeting the most influential of them. NGP VAN also creates tools for mobilizing volunteers using gamified campaign organization software. Mosty works with democrats in the US.
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Cambridge Analytica

Company

A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.
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Twitter

Company

Twitter is a social media website that also sells data and advertisements. Companies and researchers can buy data from particular accounts, coming from certain geographic areas, or about certain topics. Continuous access to various quantities of data can be purchased, or historical data can be purchased one time. A subset of this data is available for free via Twitter's API.<br />Twitter allows companies to target advertisements based on lists of accounts/emails/phone numbers, audiences like known customers or followers of other accounts, website visitors or app users, search queries, interests, devices, geographic area, purchasing behaviors (based on data from data brokers), language, or gender. Users are then shown advertisements, usually in the form of tweets, and advertisers pay based on the number of impressions, clicks, engagements, followers, etc. Twitter operates its advertisement program and sells data in most countries.

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