"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."

Created psychological profiles for marketing purposes. They offered three main products/services- BrandAnalyzer, BrandAnalyzer API, and custom analytics. BrandAnalyzer shows psychological profiles of customers of over 15,000 brands. The BrandAnalyzer API provides similar psychological analysis using social media data from clients. The custom analytics are custom psychological profiling studies, likely similar to what they offered Cambridge Analytica.<br />Global Science Research collected data on over 50 million people via a Facebook application for personality tests called thisyourdigitallife. They then gave this data to Cambridge Analytica.

Parent company of Cambridge Analytica. Used data-driven political marketing techniques to influence elections around the world. Also worked extensively in influence operations for the defense and intelligence industries.