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Metrics Digital

Company

Work on a variety of social media/PR management techniques, in particular advising institutions on social media strategy and policies. They posted some public reports about social media analysis they did related to the 2018 Mexican elections. They also make chat bots for customer support.
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Cosmonauts and Kings

Company

German data-based political marketing company started in 2016. There isn't great detail about their methods online, but it sounds like they use fairly standard techniques for audience segmentation and targeting, and also offer support with communication and advertising strategy.
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Newlink Group

Company

A large, general marketing company that works on political campaigns (in addition to working with governments and in the private sector).
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Global Science Research

Company

Created psychological profiles for marketing purposes. They offered three main products/services- BrandAnalyzer, BrandAnalyzer API, and custom analytics. BrandAnalyzer shows psychological profiles of customers of over 15,000 brands. The BrandAnalyzer API provides similar psychological analysis using social media data from clients. The custom analytics are custom psychological profiling studies, likely similar to what they offered Cambridge Analytica.<br />Global Science Research collected data on over 50 million people via a Facebook application for personality tests called thisyourdigitallife. They then gave this data to Cambridge Analytica.
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Victory Lab

Company

A Mexican political marketing company that was created in 2016. They seem to be a full-service company with a focus on social media.
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i360

Company

Help brands with running marketing campaigns and also does custom software development. Unclear if they work in political contexts, but they made an app for viewing information related to Mexican legislation for PwC and one of their employees worked at PRI right before joining i360.
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Facebook

Company

Facebook allows targeting of advertisements based on interests, behaviors, location, and demographics. It also allows targeting groups like website visitors, app users, and audiences that look like existing audiences. It also provides a list of companies who can assist with advertising on Facebook. including data brokers who can augment custom audience lists. Additionally, data is available via the API and some app developers collect data from users via their apps, as Global Science Research did (and then sold it to Cambridge Analytica). Similar services are also offered on Instagram.
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Xaxis

Company

"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."
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Applecart

Company

Uses network analysis based on a variety of data sources to infer political viewpoints and leverage relationships to influence voters.
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Datametrix

Company

Monitors discussion of campaigns online, and identifies influencers and potential voters.
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ENODO Global

Company

They have documents on their website discussing their analytics methodology and examining how these techniques could be applied to various political contexts, including in Mexico and Colombia.
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Twitter

Company

Twitter is a social media website that also sells data and advertisements. Companies and researchers can buy data from particular accounts, coming from certain geographic areas, or about certain topics. Continuous access to various quantities of data can be purchased, or historical data can be purchased one time. A subset of this data is available for free via Twitter's API.<br />Twitter allows companies to target advertisements based on lists of accounts/emails/phone numbers, audiences like known customers or followers of other accounts, website visitors or app users, search queries, interests, devices, geographic area, purchasing behaviors (based on data from data brokers), language, or gender. Users are then shown advertisements, usually in the form of tweets, and advertisers pay based on the number of impressions, clicks, engagements, followers, etc. Twitter operates its advertisement program and sells data in most countries.
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Element Studios

Company

Monitor discussion around brands on social media and work on traditional advertisements. Unclear if they work in political contexts.
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Ondore

Company

Offers a social listening platform, Ondore Scout, which can be used to track discussions about brands on social media. Unclear what contexts it is used in.

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