Primarily a database provider, with databases of voters, mobile phone numbers, consumer habits, campaign contributions, and more. They make software to help campaigns utilize and effectively combine these databases in a variety of campaigning techniques. TargetSmart also offers help campaigning, from predictive analytics to communications management. In 2017, a portion of their voter database was accidentally posted online by one of their customers.

Maintains databases of voters and non-voting adults along with contact information, purchasing behavior, and demographic data. L2 sells this data and makes software for analyzing it.