Maintains databases of voters and non-voting adults along with contact information, purchasing behavior, and demographic data. L2 sells this data and makes software for analyzing it.
Voter Databases, Consumer Purchase Data, Census, Election Results, Telephone Directory/Database, Campaign Disclosures/Donation Data
Parent company of Cambridge Analytica. Used data-driven political marketing techniques to influence elections around the world. Also worked extensively in influence operations for the defense and intelligence industries.
Social Media, TV, Radio, Print Publications, Advertisements, Third Party Endorsements, Microtargeting
United States, United Kingdom, Ghana, Mexico, Afghanistan, Nepal, Rwanda, Libya, Ukraine, South Sudan, Somalia, Pakistan, Yemen