Runs online opinion polls on a variety of issues internationally. They have pools of people that they ask survey questions, and also pull in data from social media and other sources to help brands understand their image. They are starting to get into the audience segmentation business too. YouGov is quite large and has acquired a number of related companies.
Surveys, Census, Election Results, ONS population estimates, TV Audience Measurement, Radio Listenership, Print Readership, Browsing Data, App Usage Data, Facebook, Twitter
United Kingdom, United States, Australia, Greece, France, Norway, Singapore, Malaysia, Romania, Finland, Sweden, Denmark, Thailand
Twitter is a social media website that also sells data and advertisements. Companies and researchers can buy data from particular accounts, coming from certain geographic areas, or about certain topics. Continuous access to various quantities of data can be purchased, or historical data can be purchased one time. A subset of this data is available for free via Twitter's API.<br />Twitter allows companies to target advertisements based on lists of accounts/emails/phone numbers, audiences like known customers or followers of other accounts, website visitors or app users, search queries, interests, devices, geographic area, purchasing behaviors (based on data from data brokers), language, or gender. Users are then shown advertisements, usually in the form of tweets, and advertisers pay based on the number of impressions, clicks, engagements, followers, etc. Twitter operates its advertisement program and sells data in most countries.
Social Media, Twitter, Website Visitors, Mobile Apps, Lookalike Audiences, Purchasing Behavior, Geolocation Data, Contacts/Social Connections, Demographics, Search Terms
Social Media, Twitter, Campaign-Collected Data, Data Brokers, Browsing Data, Search Queries, Consumer Purchase Data, Acxiom, Datalogix