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HaystaqDNA

Company

Company formed by some of the people who did microtargeting on campaigns for Barack Obama and Michael Bloomberg. Xaxis released products that use HaystaqDNA's National Voter Database of 166 million voters in the 2016 election.
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TargetSmart

Company

Primarily a database provider, with databases of voters, mobile phone numbers, consumer habits, campaign contributions, and more. They make software to help campaigns utilize and effectively combine these databases in a variety of campaigning techniques. TargetSmart also offers help campaigning, from predictive analytics to communications management. In 2017, a portion of their voter database was accidentally posted online by one of their customers.
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YouGov

Company

Runs online opinion polls on a variety of issues internationally. They have pools of people that they ask survey questions, and also pull in data from social media and other sources to help brands understand their image. They are starting to get into the audience segmentation business too. YouGov is quite large and has acquired a number of related companies.
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Equals3

Company

AI-managed marketing software. Equals3's Lucy software helps people automate marketing campaigns by combining a variety of data sources and collecting additional information on the people involved to more effectively target them. Their software also builds personality profiles of people in their database based on data from a variety of sources. They appear to be working with the Democratic Party in Alaska because in 2017 they accidentally posted TargetSmart's data on Alaskan voters online
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Axiom Strategies

Company

Helps advertise to key voters across a variety of channels including online, on TV, by phone, and by mail. Axiom Strategies focuses on comparing the effectiveness of voter outreach programs and seems to work with mostly conservative campaigns.
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AggregateIQ

Company

AggregateIQ makes campaign management software, including tools for managing outreach campaigns and voter databases. Most notably, they created Ripon as part of a contract with SCL Group, which was used as a database for Ted Cruz's campaign. They also built software for automating advertising campaigns. Upguard found AggregateIQ's Gitlab repository online in March 2018 and published a series of articles analyzing their software and clients.
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Philometrics

Company

Uses machine learning to forecast how additional people would answer a survey, a method they call "SurveyExtender". The examples they give pertain to the United States and they have multiple companies incorporated there, so it is likely they work there. Some of the same people involved as Cambridge Analytica.
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L2 Political

Company

Maintains databases of voters and non-voting adults along with contact information, purchasing behavior, and demographic data. L2 sells this data and makes software for analyzing it.
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Victory Lab

Company

A Mexican political marketing company that was created in 2016. They seem to be a full-service company with a focus on social media.
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comScore

Company

Audience measurement and analysis company. comScore asks people to install monitoring software on their computer in exchange for various benefits. This software records their browsing activity and comScore sells this to marketing companies and campaigns. comScore also collects data from other sources, including TV audience measurement and surveys. They are a huge company, with offices in nearly two dozen countries.
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Xaxis

Company

"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."
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Applecart

Company

Uses network analysis based on a variety of data sources to infer political viewpoints and leverage relationships to influence voters.
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Global Science Research

Company

Created psychological profiles for marketing purposes. They offered three main products/services- BrandAnalyzer, BrandAnalyzer API, and custom analytics. BrandAnalyzer shows psychological profiles of customers of over 15,000 brands. The BrandAnalyzer API provides similar psychological analysis using social media data from clients. The custom analytics are custom psychological profiling studies, likely similar to what they offered Cambridge Analytica.<br />Global Science Research collected data on over 50 million people via a Facebook application for personality tests called thisyourdigitallife. They then gave this data to Cambridge Analytica.
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Revolution Messaging

Company

Creates software for managing SMS, calling, and online advertising campaigns. They also offer a variety of services to campaigns ranging from advertising and social media management to fundraising. Mostly seems to work with progressive campaigns and causes, as well as some state agencies, in the US.
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NGP VAN

Company

Creates campaign management software with a focus on databases to help with fundraising and outreach. Their software also allows matching people in these databases to their social media profiles, and targeting the most influential of them. NGP VAN also creates tools for mobilizing volunteers using gamified campaign organization software. Mosty works with democrats in the US.
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Acxiom

Company

Major data broker that collects data from a wide variety of sources. They sell data and match up the identities of people across data sources. Acxiom also offers consulting services to help organizations use their data. They created a website (https://aboutthedata.com) that explains how targeted advertising works and offers to let people control how their data is used, but also likely collects data in the process.
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Cambridge Analytica

Company

A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.
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Amazon Mehanial Turk

Company

Amazon Mechanical Turk is a platform where researchers can post surveys as well as a variety of mundane tasks that (currently or historically) are difficult for machines to perform(such as image classification and transcription),. In exchange, people all over the world are paid a little bit to complete the tasks.

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