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YouGov

Company

Runs online opinion polls on a variety of issues internationally. They have pools of people that they ask survey questions, and also pull in data from social media and other sources to help brands understand their image. They are starting to get into the audience segmentation business too. YouGov is quite large and has acquired a number of related companies.
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Equals3

Company

AI-managed marketing software. Equals3's Lucy software helps people automate marketing campaigns by combining a variety of data sources and collecting additional information on the people involved to more effectively target them. Their software also builds personality profiles of people in their database based on data from a variety of sources. They appear to be working with the Democratic Party in Alaska because in 2017 they accidentally posted TargetSmart's data on Alaskan voters online
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NGP VAN

Company

Creates campaign management software with a focus on databases to help with fundraising and outreach. Their software also allows matching people in these databases to their social media profiles, and targeting the most influential of them. NGP VAN also creates tools for mobilizing volunteers using gamified campaign organization software. Mosty works with democrats in the US.
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Cambridge Analytica

Company

A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.

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