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Metrics Digital

Company

Work on a variety of social media/PR management techniques, in particular advising institutions on social media strategy and policies. They posted some public reports about social media analysis they did related to the 2018 Mexican elections. They also make chat bots for customer support.
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Newlink Group

Company

A large, general marketing company that works on political campaigns (in addition to working with governments and in the private sector).
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pig.gi

Company

Pays people with phone time and similar for filling out surveys on a variety of topics on their app. They also display ads for brands on their app. pig.gi shared some data with Cambridge Analytica but reportedly severed ties after recent scandals.
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Victory Lab

Company

A Mexican political marketing company that was created in 2016. They seem to be a full-service company with a focus on social media.
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Gabinete de Comunicación Estratégica

Company

General electoral strategy company using mostly traditional methods such as surveys and focus groups to analyze audiences. Though, someone who worked for them said on LinkedIn that they use microtargeting as well. They appear to be quite open about who they work with and have a list of customers on their website.
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Psicología Política

Company

Offers a range of services including assisting with surveys, literature review, speech writing, and building profiles using "las técnicas utilizadas por los organismos de inteligencia nacionales para construir perfiles psicológicos de los jefes extranjeros, dirigentes nacionales y líderes estatales."<br />The founder describes his work as follows: "As a behavioural and political scientist I offer customised experimental behavioural research, demographic segmentation, and strategic communications advice to understand public opinion, consumer and voter behaviour, and adherences to both political parties and commercial brands. My consultancy services focus on the emotional and psychological mechanisms behind human behaviour to develop effective policies and clear political messages to your constituents, electors, and target audiences."
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Xaxis

Company

"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."
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i360

Company

Help brands with running marketing campaigns and also does custom software development. Unclear if they work in political contexts, but they made an app for viewing information related to Mexican legislation for PwC and one of their employees worked at PRI right before joining i360.
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Cambridge Analytica

Company

A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.
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Tasty Data

Company

TastyData seems to have removed their Twitter, LinkedIn, and website around the time the Cambridge Analytica scandal broke. They allowed companies to analyze and monitor social media profiles in real time and then used IBM's personality insights service to build psychological profiles. This service "uses linguistic analysis to extract cognitive and social characteristics from input text such as email, text messages, tweets, forum posts, and more."<br />In addition to their political work, Tasty Data appears to have worked on the prediction of electricity prices in Mexico.

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