"Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that political advertisers can reach their most relevant voters across display, mobile, online video, digital radio, connected TV and social media."
Nicolas Bidon, David J. Moore, Matt Sweeney, Arshan Saha, John Wittesaele, Erik Castillo, Laura Probert, Michel Gagnon, Mike Bevans, Lucas Mentasti, MaríaFernanda Ordorica Diez
Parent company of Cambridge Analytica. Used data-driven political marketing techniques to influence elections around the world. Also worked extensively in influence operations for the defense and intelligence industries.
Social Media, TV, Radio, Print Publications, Advertisements, Third Party Endorsements, Microtargeting
United States, United Kingdom, Ghana, Mexico, Afghanistan, Nepal, Rwanda, Libya, Ukraine, South Sudan, Somalia, Pakistan, Yemen
A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.
Facebook, Surveys, Psychographic/Personality Tests, Demographic Data, Consumer Purchase Data, Geolocation Data, Twitter, Youtube
PRI, Uhuru Kenyatta, Indian National Congress, Leave.EU, Vote Leave, John Bolton Super PAC, Ted Cruz, Donald Trump