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Cambridge Analytica


A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.<br />An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.<br />Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.

Tasty Data


TastyData seems to have removed their Twitter, LinkedIn, and website around the time the Cambridge Analytica scandal broke. They allowed companies to analyze and monitor social media profiles in real time and then used IBM's personality insights service to build psychological profiles. This service "uses linguistic analysis to extract cognitive and social characteristics from input text such as email, text messages, tweets, forum posts, and more."<br />In addition to their political work, Tasty Data appears to have worked on the prediction of electricity prices in Mexico.


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