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Inside Cambridge Analytica, Few Knew How Soon the End Would Come


Illustration: Angelica Alzona/Gizmodo Sitting with a friend in a bar in mid-March, a former Cambridge Analytica employee said he was having a beer when someone texted him Facebook’s announcement that it was kicking the data firm off its platform “pending further information.” “I just remember thinking, ‘Oh my God,’” he told Gizmodo. “This is going to be insane.” “I was like, ‘Man, what am I going to do?’” the former employee continued. “I won’t say the writing was on the wall, I didn’t nece...

Cambridge Analytica Is Shutting Down [Updated]


Photo: Getty On Wednesday, Cambridge Analytica employees learned that its parent company, the SCL Group, was shuttering the business, with American-based workers directed to return their keycards immediately, according to documentation reviewed by Gizmodo. The news was announced during a conference call led by Julian Wheatland, the current chairman of the SCL Group who was reportedly tapped to take over as Cambridge Analytica’s next CEO. Both Cambridge Analytica and SCL Elections (the SCL G...


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