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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of information private industry and other institutions, like academics and NGOs, can get from learning how politics use and doesn't use data. TechRepublic met with Paul Westcott, vice president of data at L2 Political, one of the largest data vendors in politics. The political world is its own world, and for...
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Numbers lie all the time: How political polls work - TechRepublic

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Joey: You don't know what these numbers told you. I'm an expert, and I don't know what these numbers just told you. Josh: Numbers don't lie. Joey: They lie all the time. Numbers lie all the time. Yet the business of numbers is big business. Big data helps companies make better decisions by extracting key insights from piles of information. Polling does the same for politics. And like big data for business, though results can be ambiguous and notoriously hard to interpret, polls are essent...
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Clinton-Trump debate #1: What the data from social media tells us - TechRepublic

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Image: Getty Images This article was originally published on CNET. Big Data was a big part of the first big debate. Hillary Clinton and Donald Trump battled it out Monday night at Long Island's Hofstra University in the first of their three debates as they race to become the next US president. The candidates sparred over "America's direction," "achieving prosperity" and "securing America" — basically anything — in a debate that was expected to draw an audience on par with the Super Bowl. ...
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Facebook data privacy scandal: A cheat sheet - TechRepublic

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A decade of apparent indifference for data privacy at Facebook has culminated in revelations that organizations harvested user data for targeted advertising, particularly political advertising, to apparent success. While the most well-known offender is Cambridge Analytica—the political consulting and strategic communication firm behind the pro-Brexit Leave.EU campaign, as well as Donald Trump's 2016 presidential campaign—other companies have likely used similar tactics to collect personal dat...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
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Campaign 2016: These are the big tech companies powering the election - TechRepublic

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Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule inside both the Clinton and Trump campaigns, as well as local and regional down ticket races. In modern campaigns, data informs everything from spending and resource allocation, to policy and communication strategy, to get-out-the-vote efforts. Information is aggregated from voter registration files, s...
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Election tech: Lies, damned lies, and statistics - TechRepublic

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Getty Images/iStockphoto "There are three kinds of lies: lies, damned lies, and statistics." Benjamin Disraeli A bitter cold wind whipped the proud flag around a pole as steely gray as the New Hampshire winter sky. "He can't win," she said on condition of anonymity, "because his big data is nonexistent. Has no ground game. He has no get-out-the-vote operation." As canvassers and candidates trudged through the snow, we chatted in a cozy Manchester diner, anxiously waiting for early primary ...
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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...

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