E S EVOLVING STRATEGI ES A fool, Mr. Edgeworth, is one who has never made an experiment. — Erasmus Darwin Who’s Winning the Presidential Ad War? The impact of Romney and Obama campaign ads on weak partisan & pure independent voters. Overview Ad spending this election year is pushing toward the $1 Billion mark, and there’s no sign of slowing. So who is winning the Presidential ad war? To discover whether Obama’s or Romney’s ads are more effective in shifting the vot...