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French Presidential Candidate Running Data-Based Campaign - DMN

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Publication Date: 2017-01-10
French Presidential Candidate Running Data-Based Campaign Share this content: linkedin google Email Print Independent centrist candidate Emmanuel Macron hires firm to help with campaign France by ericniequist The role of data and analytics in identifying and engaging relevant audiences is as important to politics as it is to marketing. And not just in the United States. In the run-up to this year's French Presidential election — the first round of voting takes place in April — th...
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Before Elections, Dutch Fear Russian Meddling, but Also U.S. Cash - The New York Times

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Publication Date: 2017-03-07
While France bars contributions from businesses, loans are allowed. A Russian bank made headlines in recent years after lending millions of euros to the far-right National Front party of Marine Le Pen. After that bank failed last year, the party complained that it had been shunned by French banks and declared itself in the market for a new lender. If nothing else, European far-right parties are gaining newly emboldened allies. “I expect the Trump administration to be more open to these part...
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French trade union CFDT : an innovative recruitment campaign - Liegey Muller Pons

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Over 6 months Liegey Muller Pons worked with the biggest French trade union CFDT to manage an innovative recruitment campaign which sought to increase its membership in a few test branches. Liegey Muller Pons delivered training sessions to CFDT members, helping them to change their approaches with employees and to organise a large new membership drive. Thanks to this new way of mobilising, the branches which participated benefited from a 16% increase in membership. The trade union can now re...
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LMP lève 4 millions pour exporter son logiciel de campagne politique, Financement

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Publication Date: 2017-12-04
Présidentielle, législatives : l'année 2017 a été chargée en élections pour la jeune pousse française Liegey Muller Pons (LMP) qui a mis au point un logiciel de campagne politique qu'elle propose aux partis et/ou aux candidats. Elle se termine en beauté : la start-up vient de boucler un tour de table de série A, qui lui a permis de récolter 4 millions d'euros auprès d'Odyssée Venture et Kima Ventures (le fonds d'investissement de Xavier Niel) et d'un investisseur privé allemand. « Avec ces f...
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How Obama Won The French Election | HuffPost

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Publication Date: 2017-06-19
French President Emmanuel Macron’s party, La Republique En Marche, won a resounding victory Sunday in the final round of the country’s parliamentary elections, gaining a commanding majority in the National Assembly. The victory, which dramatically reshapes French politics, is particularly remarkable given that Macron’s party is just a year old and many of its elected representatives are new to government. Macron himself was practically unknown a year ago. But amid a fracturing of support for...
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In Macron, supporters see a champion of optimism - CSMonitor.com

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Publication Date: 2017-05-08
—The improbable rise of Emmanuel Macron as the youngest president in modern French history – held up as a rebuke to transatlantic populism and generating expectations from Boston to Berlin – started with the big hope of women like Christelle Dernon. Ms. Dernon was one of thousands of French people who signed up for the political movement “En Marche” that Mr. Macron started just a year ago, knocking on doors across the country and helping create and curate the message of optimism that ultimat...
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EU politicians convert to ‘big data’ as campaign weapon – EURACTIV.com

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Publication Date: 2016-06-21
This article is part of our special report Big data meets politics. US politicians are the acknowledged forerunners when it comes to using digital technologies in election campaigns. But Europeans are making strides in their attempt to catch up, with the 2014 EU election providing a testing ground for big data analysts. The Howard Dean campaign for the 2004 US presidential election is considered as a kind of year zero of data analytics applied to political campaigning. Although he lost the ...
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ENGIE Green : Meeting residents near a future wind farm - Liegey Muller Pons

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Liegey Muller Pons organised a canvassing campaign to communicate with residents near a wind farm project. Teams previously trained in door-knocking techniques consulted the local population. Residents were welcoming and even some local opponents commended our approach. This campaign also allowed for feedback on both the way residents perceived the project and the concerns they had about it.
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Emmanuel Macron n'est pas candidat, il est consultant à la présidentielle | Slate.fr

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Publication Date: 2016-10-05
Temps de lecture: 3 min On ne sait pas si la campagne de 2017 verra naître un candidat des start-uppeurs, bien que les candidats s’efforcent de les séduire. En revanche, on peut parier qu’un des prétendants raflera le titre, plus ou moins officiel, de candidat des consultants. Et Emmanuel Macron s’est confortablement installé sur cette niche électorale. Faute d’appartenir à une tradition politique claire (le peut-être-candidat insiste sur l’abandon du clivage gauche/droite, ce qui est toujou...
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How big data helped secure Emmanuel Macron’s astounding victory | Prospect Magazine

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From the moment that Emmanuel Macron won the French presidency, it was clear that the parliamentary elections on the 11th and 18th of this month would be critical. Despite his status-quo-smashing victory, Macron’s powers would be severely limited without a majority in the French National Assembly. Initially, even supporters feared that he would not be able to beat political odds twice in just over a month. Yet polls this week indicate that his new party, La République en marche! (REM), could...
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Italia Unica : The most innovatice municipal campaign in Europe - Liegey Muller Pons

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In 2016, former industrialist Corrado Passera asked Liegey Muller Pons to participate in his campaign for Milan city hall.Thanks to our web application we created a database which included Milan’s entire electoral register, totalling 920,000 contacts. Along with our predictive model, this database enabled us to organise field work targeted on the basis of the 1,200 polling stations in the city.
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En Marche : La Grande Marche - Liegey Muller Pons

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Have you ever wanted to organise a large door-to-door campaign outside any electoral context, just to listen to French citizens’ concerns and to renew what it means to be a party activist? We dreamt of it and we did it with “En Marche !” in spring 2016. The stakes were high, we had to : Recruit an army of volunteers and train them in doorknocking techniques Identify key neighbourhoods to make sure that the responses gained were representative Equip activists with a mobile app so that they...
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The PSOE: bringing canvassing to Spain - Liegey Muller Pons

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Since 2013 many traditional PSOE voters have turned to new political parties such as Podemos or Ciudadanos. Only an outstanding campaign could then help the PSOE before the general election of December 2015. This ambition led PSOE to contact Liegey Muller Pons : “Do for us as you did for François Hollande in 2012!”. In order to take up this challenge, Liegey Muller Pons set up a vast canvassing training network across Spain and the software which accompanied it. All in all, more than 120.000...
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Die Grünen : Reinventing field campaigns in Bavaria - Liegey Muller Pons

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In preparation for the federal elections of 2013, Bavaria’s green party asked Liegey Muller Pons to work on their targeted ground campaign, a German first. Teams of activists were able to use our predictive model to organise door-knocking in key areas. According to our post-campaign audit, 85% of volunteers were well-received by voters which helped them do the persuasion work necessary for their candidates.
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Meet the presidential candidate who's using the internet to reinvent French politics | VentureBeat

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Publication Date: 2017-01-08
After a year in which the internet turned global politics upside down, Emmanuel Macron is trying to use it to strike a new political balance in France. The former Minister of the Economy quit the Socialist government in August several months after founding a new political organization, En Marche! (“On the march!” or “Working!”), complete with Yahoo-style exclamation point. Macron believes there is a political center in France that is not being represented by the traditional left-right partie...
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Could Brexit discord lead to the rise of a British Macron? | Adam Plowright | Opinion | The Guardian

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Publication Date: 2017-11-16
On 7 April 2016, Emmanuel Macron took to the stage in front of a few hundred people in his hometown of Amiens and proposed something that even he admitted “might seem a bit crazy here tonight”. He was starting a national political movement. The economy minister of 20 months, who had never stood before in an election, sensed an opportunity. “I don’t know if it’s going to work,” admitted the then-38-year-old. Emmanuel Macron’s appeal has already worn thin | Gabriel Bristow Read more Just over...
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Géographies en mouvement - Faire (plus ou moins) mentir les cartes électorales - Libération.fr

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Publication Date: 2015-12-29
Luc Guillemot Manouk Borzakian Des chatons aux affiches de campagne, les images nous envahissent, ce alors même que les cultures occidentales, depuis Platon dans La République, oscillent entre fascination et méfiance pour des objets soupçonnés d’offrir une vision trompeuse de la réalité. Entre autres occasions, chaque scrutin électoral sert de prétexte aux cartes pour fleurir dans la presse, comme si les journalistes politiques cédaient soudain à la « mystique de la carte » chère à Mark Mon...

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