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L2 Data Dictionary 1

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li L2 DATA DICTIONARY INDIVIDUAL DATA LALVOTERID (L2 Unique ID) Registration Status (Active vs. Inactive) First Name Middle Name Last Name Name Suffix Birthdate Offici...
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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of informa...
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Numbers lie all the time: How political polls work - TechRepublic

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Joey: You don't know what these numbers told you. I'm an expert, and I don't know what these numbers just told you. Josh: Numbers don't lie. Joey: They lie all the time. Numbers lie all the time...
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Ted Cruz erased Trump's Iowa lead by spending millions on voter targeting | US news | The Guardian

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Publication Date: 2016-02-01
Ted Cruz’s presidential campaign has ramped up its aggressive voter-targeting operation, paying out more than $3m to a company that – along with parallel funding via Super Pacs linked to the senato...
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Clinton-Trump debate #1: What the data from social media tells us - TechRepublic

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Image: Getty Images This article was originally published on CNET. Big Data was a big part of the first big debate. Hillary Clinton and Donald Trump battled it out Monday night at Long Island's ...
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L2 Political

Company

Maintains databases of voters and non-voting adults along with contact information, purchasing behavior, and demographic data. L2 sells this data and makes software for analyzing it.
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Not Just the Trump Commission: Political Parties and Data Firms Already Get N.H. Voters' Data | New Hampshire Public Radio

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When New Hampshire Secretary of State Bill Gardner said he intended to share information from the state’s public voter checklists with a newly launched Trump administration commission, plenty of pe...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local electio...
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Campaign 2016: These are the big tech companies powering the election - TechRepublic

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Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule insi...
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Election tech: Lies, damned lies, and statistics - TechRepublic

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Getty Images/iStockphoto "There are three kinds of lies: lies, damned lies, and statistics." Benjamin Disraeli A bitter cold wind whipped the proud flag around a pole as steely gray as the New H...
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L2 : Products : Data - 180 million regularly updated voter records

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Attach email addresses to your list of names and addresses. Attach voter and consumer data to an existing list of email addresses. Clean your existing email database to improve deliverability. T...
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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic stra...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and c...

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