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L2 Data Dictionary 1

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li L2 DATA DICTIONARY INDIVIDUAL DATA LALVOTERID (L2 Unique ID) Registration Status (Active vs. Inactive) First Name Middle Name Last Name Name Suffix Birthdate Official Reg Date Calculated Reg Date Age Ethnic Description Broad Ethnic Groupings State Voter ID County Voter ID Party Identification Gender Military Status (Active) Marital Status Veteran Gun Owner Concealed Weapons Permit Occupation Industry Occupation Business Owner Media...
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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of information private industry and other institutions, like academics and NGOs, can get from learning how politics use and doesn't use data. TechRepublic met with Paul Westcott, vice president of data at L2 Political, one of the largest data vendors in politics. The political world is its own world, and for...
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Numbers lie all the time: How political polls work - TechRepublic

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Joey: You don't know what these numbers told you. I'm an expert, and I don't know what these numbers just told you. Josh: Numbers don't lie. Joey: They lie all the time. Numbers lie all the time. Yet the business of numbers is big business. Big data helps companies make better decisions by extracting key insights from piles of information. Polling does the same for politics. And like big data for business, though results can be ambiguous and notoriously hard to interpret, polls are essent...
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Ted Cruz erased Trump's Iowa lead by spending millions on voter targeting | US news | The Guardian

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Publication Date: 2016-02-01
Ted Cruz’s presidential campaign has ramped up its aggressive voter-targeting operation, paying out more than $3m to a company that – along with parallel funding via Super Pacs linked to the senator’s top donor – is using detailed psychological profiles to sway voters. Iowa caucus day: Palin praises Trump as 'he who will be the next president' – campaign live Read more A Guardian analysis of the final campaign disclosures released on the eve of Iowa’s caucuses shows the Cruz campaign, banki...
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Clinton-Trump debate #1: What the data from social media tells us - TechRepublic

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Image: Getty Images This article was originally published on CNET. Big Data was a big part of the first big debate. Hillary Clinton and Donald Trump battled it out Monday night at Long Island's Hofstra University in the first of their three debates as they race to become the next US president. The candidates sparred over "America's direction," "achieving prosperity" and "securing America" — basically anything — in a debate that was expected to draw an audience on par with the Super Bowl. ...
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Not Just the Trump Commission: Political Parties and Data Firms Already Get N.H. Voters' Data | New Hampshire Public Radio

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When New Hampshire Secretary of State Bill Gardner said he intended to share information from the state’s public voter checklists with a newly launched Trump administration commission, plenty of people were quick to decry the move as an “invasion of privacy.” But this debate over the decision to turn over voter data to the Trump commission has also highlighted a gap in public awareness around the state’s elections: A lot of people don’t seem to realize this same information is already being ...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
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Campaign 2016: These are the big tech companies powering the election - TechRepublic

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Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule inside both the Clinton and Trump campaigns, as well as local and regional down ticket races. In modern campaigns, data informs everything from spending and resource allocation, to policy and communication strategy, to get-out-the-vote efforts. Information is aggregated from voter registration files, s...
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Election tech: Lies, damned lies, and statistics - TechRepublic

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Getty Images/iStockphoto "There are three kinds of lies: lies, damned lies, and statistics." Benjamin Disraeli A bitter cold wind whipped the proud flag around a pole as steely gray as the New Hampshire winter sky. "He can't win," she said on condition of anonymity, "because his big data is nonexistent. Has no ground game. He has no get-out-the-vote operation." As canvassers and candidates trudged through the snow, we chatted in a cozy Manchester diner, anxiously waiting for early primary ...
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L2 : Products : Data - 180 million regularly updated voter records

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Attach email addresses to your list of names and addresses. Attach voter and consumer data to an existing list of email addresses. Clean your existing email database to improve deliverability. Take your organization’s message beyond mailers and phone calls. Email remains the #1 most trusted method of reaching voters digitally. All of L2’s email databases originate from opt-in sources and all addresses are tested for deliverability, making our product compliant and effective with nationwide...
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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...

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