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Support for the Affordable Care Act HaystaqDNA

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Are Republican Members of Congress alienating their own voters by repealing the Affordable Care Act? As the new Congress rushes towards a repeal of the Affordable Care Act, many are working ag...
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HaystaqDNA

Company

Company formed by some of the people who did microtargeting on campaigns for Barack Obama and Michael Bloomberg. Xaxis released products that use HaystaqDNA's National Voter Database of 166 million voters in the 2016 election.
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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising s...
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Why political ads on Facebook will still slip by human reviewers - Digiday

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Publication Date: 2017-10-24
Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for t...
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773

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INTERNET POLICY REVIEW Journal on internet regulation Volume 6 | Issue 4 The role of digital marketing in political campaigns Jeff Chester Center for Digital Democracy, Washington, ...
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After A Shocking Election, Will Data-Driven Campaigners Change Their Game? | AdExchanger

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Publication Date: 2017-01-20
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more ...
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Marketers are feeling the impact of Facebook's role in Russia's presidential election influence campaign - Digiday

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Publication Date: 2017-10-10
Russian trolls are influencing how Facebook lets advertisers target its users. Facebook is now stipulating that targeted political ads on its platform undergo human review, which could slow down h...
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Old Towne Media Topped Election Agency Spending in Q4 | Campaign Trail - AdAge

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Publication Date: 2016-02-16
Sanders TV ad CORRECTION: This story originally reported that the campaign expenditures listed herein encompassed all of 2015 but that is incorrect. They refer only to expenditures made by candida...
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L2 2016 Voter Models

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2016 VOTER MODELS L2/HaystaqDNA Affordable Housing Corporate Bailouts Black Lives Matter Casinos Pro-Choice/Pro-Life Church Attendance Pathway to Citizenship Citizens United (Cam...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local electio...
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Inside the wacky world of weird data: What's getting crunched

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Publication Date: 2014-02-12
Weird human resources Start with some of the strangest findings about how we work. The big data start-up Evolv sifts thought millions of pieces of human resources data from clients looking for ins...
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HaystaqDNA and Bernie Sanders 2016

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HaystaqDNA and Bernie Sanders 2016 Modern presidential campaigns need to contact voters at high volume and on a sensitive timeline; to encourage persuadable voters to support them, to solicit d...
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L2 : Data: Modeling: HaystaqDNA

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“The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people,...
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Data tools of Obama veterans aiding Trump campaign - POLITICO

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Publication Date: 2016-07-20
Data tools that once helped Obama have fallen into the hands of the Trump campaign. | Getty Data tools of Obama veterans aiding Trump campaign Donald Trump’s campaign has driven key decisions by u...
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Projections Before the Polls Close: What Could Possibly Go Wrong? - The New York Times

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Publication Date: 2016-11-08
In the history of the Obama campaign’s storied analytics operation, the effort to model the results live on Election Day, before the votes were tallied, was undoubtedly a low point. “That was the ...
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(No Title)

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Publication Date: 2016-09-03
WASHINGTON – A former Donald Trump campaign insider wants to set the record straight on a major story he says the chattering classes missed: It’s about Trump’s core supporters, who they are, and wh...
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How Cozy: Obama Campaign to NYT to WSJ to USA Today and Now to CBS

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Publication Date: 2015-12-30
Michael Simon, who headed the 2008 Barack Obama presidential campaign’s targeting and analytics team, has joined CBS Radio, the Tom Taylor Now radio industry e-mail newsletter reported last week in...
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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic stra...
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Bernie Sanders isn’t running for president anymore. | The New Republic

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Publication Date: 2016-06-10
Sanders may not have acknowledged Hillary Clinton’s historic victory yet, but he knows the writing’s on the wall. Slowly but surely, he’s transitioning from “Guy Running for President” to “Guy Lead...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and c...

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