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Support for the Affordable Care Act HaystaqDNA

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Are Republican Members of Congress alienating their own voters by repealing the Affordable Care Act? As the new Congress rushes towards a repeal of the Affordable Care Act, many are working against the opinion of the voters in their own districts. Research conducted by HaystaqDNA during the 2016 campaign showed that a majority of Americans support the ACA However, members of Congress are more concerned with opinions of their constituents than they are with national numbers. Therefore,...
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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
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Why political ads on Facebook will still slip by human reviewers - Digiday

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Publication Date: 2017-10-24
Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for the social media giant to identify all of the political ads running through its system, though. Facebook can detect a political ad in two main ways. One is by looking at the creative of the ad itself; the other is by looking at who it’s targeted to. As for the ad creative, Facebook can scan the cre...
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773

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INTERNET POLICY REVIEW Journal on internet regulation Volume 6 | Issue 4 The role of digital marketing in political campaigns Jeff Chester Center for Digital Democracy, Washington, DC, United States of America Kathryn C. Montgomery School of Communication, American University, Washington, DC, United States of America Published on 31 Dec 2017 | DOI: 10.14763/2017.4.773 Abstract: Computational politics—the application of digital targeted-marketing technologies to elec...
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Marketers are feeling the impact of Facebook's role in Russia's presidential election influence campaign - Digiday

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Publication Date: 2017-10-10
Russian trolls are influencing how Facebook lets advertisers target its users. Facebook is now stipulating that targeted political ads on its platform undergo human review, which could slow down how quickly marketers can get their Facebook ads up and running. While the change in ad reviews will have the biggest impact on political advertisers, it is notable because it shows the pressure Facebook is facing for letting a Russian troll farm buy ads on its platform is leading the social giant to...
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Old Towne Media Topped Election Agency Spending in Q4 | Campaign Trail - AdAge

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Publication Date: 2016-02-16
Sanders TV ad CORRECTION: This story originally reported that the campaign expenditures listed herein encompassed all of 2015 but that is incorrect. They refer only to expenditures made by candidate campaigns in the fourth quarter of 2015, from October 1 through December 31, 2015. We hear a lot about how much money the 2016 presidential hopefuls are spending on ads. But there's an entire industry dedicated to churning campaign donor dollars into direct mail, TV spots, social-media efforts, ...
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After A Shocking Election, Will Data-Driven Campaigners Change Their Game? | AdExchanger

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Publication Date: 2017-01-20
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake of widely unexpected election results, have data-driven campaigners on either side shifted t...
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L2 2016 Voter Models

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2016 VOTER MODELS L2/HaystaqDNA Affordable Housing Corporate Bailouts Black Lives Matter Casinos Pro-Choice/Pro-Life Church Attendance Pathway to Citizenship Citizens United (Campaign Finance) Civil Liberties Death Penalty Ballot Drop Off Drug Price Controls Voter Fraud Climate Change Renewable Energy Fracking Gun Laws Environmental Regulation Genetically Modified Food Hillary Clinton Supporters Donald Trump Supporters Humanitarian Interven...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
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Inside the wacky world of weird data: What's getting crunched

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Publication Date: 2014-02-12
Weird human resources Start with some of the strangest findings about how we work. The big data start-up Evolv sifts thought millions of pieces of human resources data from clients looking for insights about who applies for jobs and who succeeds at work. The idea is to help companies decide who to hire, and how to manage their teams. Evolv CEO Max Simkoff said his firm has found a series of surprising insights about corporate hiring, based on companies' own data. "We've got data on over 3 m...
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HaystaqDNA and Bernie Sanders 2016

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HaystaqDNA and Bernie Sanders 2016 Modern presidential campaigns need to contact voters at high volume and on a sensitive timeline; to encourage persuadable voters to support them, to solicit donations, to engage volunteers, and to ensure that supportive voters turn out at the polls. Targeting each message to the most receptive audience is central to succeeding at all of these functions, not only because campaign resources are scarce, but also because contacting unsympathetic voters ca...
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Data tools of Obama veterans aiding Trump campaign - POLITICO

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Publication Date: 2016-07-20
Data tools that once helped Obama have fallen into the hands of the Trump campaign. | Getty Data tools of Obama veterans aiding Trump campaign Donald Trump’s campaign has driven key decisions by using advanced data tools developed by veterans of President Barack Obama’s first White House run, says a former Trump campaign staffer — a revelation that surprised and angered liberal campaign veterans. Matt Braynard, the Trump campaign’s data lead for five months of the primary season, disclosed ...
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Projections Before the Polls Close: What Could Possibly Go Wrong? - The New York Times

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Publication Date: 2016-11-08
In the history of the Obama campaign’s storied analytics operation, the effort to model the results live on Election Day, before the votes were tallied, was undoubtedly a low point. “That was the worst 12 hours of my life,” said David Shor, a senior data scientist at Civis Analytics who was in the “Cave” — the Obama analytics boiler room — on Election Day of 2012. By late morning, some in the Obama team concluded that President Obama was losing Ohio. This year, Election Day could be the wor...
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Publication Date: 2016-09-03
WASHINGTON – A former Donald Trump campaign insider wants to set the record straight on a major story he says the chattering classes missed: It’s about Trump’s core supporters, who they are, and why they’re drawn to him. It was Matt Braynard’s job to identify these supporters. He led Trump’s data operation in the early primaries, a position that gave him a unique vantage point into an epochal political phenomenon. The media misdiagnosed it, he says. They focused on economics, education and ...
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How Cozy: Obama Campaign to NYT to WSJ to USA Today and Now to CBS

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Publication Date: 2015-12-30
Michael Simon, who headed the 2008 Barack Obama presidential campaign’s targeting and analytics team, has joined CBS Radio, the Tom Taylor Now radio industry e-mail newsletter reported last week in an item highlighted on DCRTV.com. Taylor relayed how “Simon worked on the Obama campaign and later in the administration itself. He also started the ‘data science consultancy’ named HaystaqDNA.” Tagline on HaystaqDNA’s Web site and its @HaystaqDNA Twitter feed: “We pioneered the predictive analyti...
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L2 : Data: Modeling: HaystaqDNA

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“The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people, [then] combining it with data about everyone, to build statistical models that predict how those other people would approach that behavior.” — CEO Ken Strasma speaking to CMO.com about HaystaqDNA’s modeling Election 2008 gave HaystaqDNA a unique place in history when their microtargeting technique...
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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...
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Bernie Sanders isn’t running for president anymore. | The New Republic

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Publication Date: 2016-06-10
Sanders may not have acknowledged Hillary Clinton’s historic victory yet, but he knows the writing’s on the wall. Slowly but surely, he’s transitioning from “Guy Running for President” to “Guy Leading a Movement.” Sanders has vowed to compete in Washington, D.C.’s primary, but he’s increasingly using his time to signal to his supporters and to the Democratic leadership that he’ll exit the race. Speaking at a rally in D.C. on Thursday, Sanders didn’t mention Clinton or the convention. Instead...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...

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