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Democrats plan to keep using company that exposed 593,000 Alaskan voter records

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A database of approximately 593,000 Alaska voter records has been exposed online. TargetSmart, the company that owns the data, claims that it was not accessed by anyone other than the security researchers on their team and the team that identified the exposure. Tom Bonier, the Chief Executive Officer of TargetSmart, confirmed the breach and said in a statement that Equals3, a software company based in Minnesota, “Appears to have failed to secure some of their data and some data they license...
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Equals3

Company

AI-managed marketing software. Equals3's Lucy software helps people automate marketing campaigns by combining a variety of data sources and collecting additional information on the people involved to more effectively target them. Their software also builds personality profiles of people in their database based on data from a variety of sources. They appear to be working with the Democratic Party in Alaska because in 2017 they accidentally posted TargetSmart's data on Alaskan voters online
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Audience Segmentation

Document

Target Segments Lucy begins by taking a small set of broad audience attributes obtained from preliminary research, such as geographic location, age, income and gender, and then hunts for individuals who share those traits through social sources and your CRM data. Using Jung’s 12 archetypes, Lucy breaks down the target audience into sub groups and compares those to each other. If you want to examine sub-categories within the different archetypes, her advance filter feature lets you break down...
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AI-powered enterprise knowledge management

Document

AI-Powered Enterprise Knowledge Management How much of your organization's most valuable data is actually being shared and leveraged? It resides in a multitude of systems, files and databases and is rarely available across an enterprise. The format of these data types is also highly fragmented. The key to getting to it is making sure it’s stored centrally, in a way that breaks down the silos and removes barriers to access. This is where Lucy come in. She absorbs, analyzes and delivers insigh...
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Workflow Automation

Document

Workflow Automation Recurring reports, competitive analysis and RFPs come together fast when Lucy automates workflows through her Snapshots feature. When you need reoccurring key information, she delivers it to you instantly. That means you can spend your time on big-picture thinking, and use your experience and intuition to strengthen the strategic component of your reports.
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AI-powered media optimization

Document

AI-Powered Media Optimization Those in charge of media plans, be it digital or traditional, are swimming in data. There isn’t enough time for a team to sort through, and take advantage of, the millions of data points available. Lucy delivers easily-available, action-oriented information that allows teams to be more nimble and responsive. She generates adjustable models and predictions across all media channels so planners can optimize their approach for the greatest impact.

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