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Deep Root Analytics

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TV advertising is the biggest line item in marketing budgets. But it’s often the least accountable. Deep Root Analytics offers a Data Management Platform that is changing that, helping our clients save money and win share-of-voice battles. The Deep Root Platform Our core offering is a Data Management Platform (DMP) to better target your TV advertising. The Deep Root Platform allows you to reach the right audience with the right message and generate a higher return on your advertising budget...
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Deep Root Analytics sued after data breach - Business Insider Deutschland

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Publication Date: 2017-06-22
A data-analytics firm hired by the Republican National Committee last year to gather political information about US voters accidentally leaked the sensitive personal details of roughly 198 million citizens earlier this month. And it's now facing its first class-action lawsuit. Deep Root Analytics, a data firm contracted by the RNC, stored details of about 61% of the US population on an Amazon cloud server without password protection for roughly two weeks before it was discovered by security ...
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A GOP voter-targeting firm was doing massive data analysis on Reddit - The Verge

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Publication Date: 2017-06-19
A conservative analytics firm apparently scraped a huge trove of Reddit data as part of its voter-targeting efforts. As reported by Gizmodo, GOP-contracted company Deep Root Analytics accidentally put a folder titled “reddit” on a publicly accessible web server along with other internal records, which cyber risk analyst Chris Vickery discovered last week. It contains 170GB of data from several subreddits, but no indication of how Deep Root might be using the information. The subreddits in qu...
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AggregateIQ, Canadian data firm at centre of global controversy, was hired by clients big and small - The Globe and Mail

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Publication Date: 2018-04-16
AggregateIQ, the Victoria consultancy that was suspended by Facebook amid controversy over its role in political campaigns in Britain and elsewhere, worked on a range of smaller elections in Canada – including an ill-fated comeback last year by a former mayor in Newfoundland. A list of AggregateIQ’s Canadian clients is detailed in files uncovered online in late March by UpGuard Inc. The U.S. cybersecurity consulting firm discovered some of the inner workings of AggregateIQ after the B.C. com...
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Reforming the U.S. Approach to Data Protection and Privacy | Council on Foreign Relations

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Introduction Half of all Americans believe their personal information is less secure now than it was five years ago, and a sobering study from the Pew Research Center reveals how little faith the public has in organizations, whether governmental or private-sector, to protect their data—and with good reason. In 2017, there was a disastrous breach at Equifax, Yahoo’s admission that billions of its email accounts were compromised, Deep Root Analytics’ accidental leak of personal details of near...
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25% of Businesses Targeted with Cryptojacking in ...

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25% of Businesses Targeted with Cryptojacking in the Cloud New public cloud security report detects a spike in cryptojacking, mismanaged cloud storage, account takeover, and major patches getting overlooked. It seems like only yesterday we learned about the first of many Amazon S3 bucket leaks to expose troves of personal information in 2017. Poor cloud configuration was only one security issue to plague businesses last year; now, they have several to worry about. RedLock's second annual C...
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Cloud cryptojacking affecting 25% of organisations

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Publication Date: 2018-05-18
Cloud cryptojacking is rampant, warns RedLock A quarter of all businesses are suffering from cloud “cryptojacking”, according to new research from information security company RedLock this week, with their computing resources being hijacked to mine cryptocurrencies. The cloud security specialists advised businesses to implement a ‘deny all’ default outbound firewall policy and closely monitor network security to stay ahead of suspicious traffic involving cryptomining activity. Chris Doman,...
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Lawsuit targets firm that failed to secure 198 million Americans' data | TheHill

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Publication Date: 2017-06-26
Two Floridians filed a lawsuit last week against Deep Root Analytics, the campaign consultancy that accidentally left information on 198 million Americans accessible online without protecting it with a password. "If companies don't do the bare minimum to protect records, we're in trouble," said Jason Zimmerman, a member of the legal team representing plaintiffs James and Linda McAleer in what they want to turn into a class action suit. Deep Root specializes in using data analytics to determ...
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Subpoena for Cambridge Analytica, Brad Parscale sought by Democrats - Business Insider Deutschland

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Publication Date: 2017-12-14
The ranking members of the House Oversight and Judiciary committees want to subpoena two of the data firms hired by President Donald Trump's campaign team for documents related to Russia's election interference. The firms: Cambridge Analytica and Giles-Parscale. Cambridge Analytica and Giles-Parscale have not denied that they had contact with foreign actors during the campaign, the Democrats wrote, but they have failed to turn over documents requested by the committees in October. The ra...
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DRA Audience List

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E3 DEEP ROOT AUDIENCES Advertising is no longer about communicating to broad demographics. It's about identifying, activating, and tracking your specific target audiences. You may have some idea of the audiences you want to reach, but do you know how to effectively reach them? Where do they live? How much time do they spend watching broadcast or cable tv? How do they consume media across screens? How do you know if you can even reach them? At Deep Root Analytics we make your...
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Why do we stay on Facebook? It’s complicated

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Publication Date: 2018-06-03
By Kathryn Jezer-Morton Lately, I can’t log onto Facebook without being asked to consider my own motivations for using the site. As a researcher who focuses on online communities, I’m accustomed to this running meta-narrative about what it is I’m actually doing online — but usually, that narrative plays inside my head, not all the way down the feed I’m scrolling through. It’s like my research questions have sprung to life these days: What’s Facebook all about, anyway? Is this even fun? If i...
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198 million Americans hit by 'largest ever' voter records leak | ZDNet

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A huge trove of voter data, including personal information and voter profiling data on what's thought to be every registered US voter dating back more than a decade, has been found on an exposed and unsecured server, ZDNet has learned. It's believed to be the largest ever known exposure of voter information to date. The various databases containing 198 million records on American voters from all political parties were found stored on an open Amazon S3 storage server owned by a Republican da...
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48-million Data Profiles Left Exposed on AWS Server

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Publication Date: 2018-04-20
(No Ratings Yet) (No Ratings Yet) Loading... Loading... 48-million Data Profiles Left Exposed on AWS Server LocalBlox, a private intelligence agency, scraped profiles from Facebook, LinkedIn & Twitter A private intelligence agency accidentally leaked over 48-million user profiles when it left them exposed on an Amazon Web Server. The company, LocalBlox, scrapes data from social media sites like Facebook, Twitter, LinkedIn and Zillow. The data was stored in an Amazon S3 storage bucket that ...
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From Treasury Bills To Amazon Stocks, Investments Make Up A Big Part Of Texas Political Campaign Spending – Houston Public Media

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Publication Date: 2018-04-06
A handful of elected officials used more than $28 million from their campaign accounts for investments, making it the second largest category of expenditures in the 2018 election cycle Candidates for state office in Texas have spent more than $120 million so far in the 2018 election cycle — and a handful of them sunk a big chunk of that into investments that ranged from government T-bills to tech stocks, a Texas Tribune analysis shows. The investments exceeded $28 million, making such expen...
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Mueller questions RNC staffers about 2016 digital operations - Business Insider Deutschland

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Publication Date: 2017-12-27
Special counsel Robert Mueller has reportedly begun to question Republican National Committee staffers about the party's digital work with the Trump campaign last year. The report indicates that Mueller may be homing in on yet another facet of Russia's election interference — its social media influence campaign and targeted political advertising. Trump's son-in-law Jared Kushner managed the Trump campaign's data operation and recently hired a crisis public relations firm to handle all press...
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If You're A Registered Voter, Your Personal Data Was Likely Exposed By A Data Firm - Digg

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​Bad news if you're a participant in democracy: The personal information of potentially every single registered American voter was exposed by an extremely careless Republican data firm. The breach was discovered by an analyst working for the cyber resilience firm UpGuard, who found voters' "names, dates of birth, home addresses, phone numbers, and voter registration details, as well as data described as 'modeled' voter ethnicities and religions" on a publicly accessible Amazon server. The ...
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Democrats Ask Trump Campaign's Data Firms About Overseas Help - Bloomberg

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Publication Date: 2017-10-26
The top Democrats on two House committees are demanding answers from five data analytics companies involved with President Donald Trump’s campaign about their voter targeting and whether they were helped by a foreign entity or actor. Representatives John Conyers of the Judiciary Committee and Elijah Cummings of the Oversight and Government Reform Committee said in letters to the companies Thursday that while it’s known that Russia interfered with the 2016 election by targeting voters online,...

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