NewsPublication Date: 2018-05-06
How do 87m records scraped from Facebook become an advertising campaign that could help swing an election? What does gathering that much data actually involve? And what does that data tell us about ourselves? The Cambridge Analytica scandal has raised question after question, but for many, the technological USP of the company, which announced last week that it was closing its operations, remains a mystery. For those 87 million people probably wondering what was actually done with their data...
NewsPublication Date: 2018-03-27
Facebook has been rocked by reports of a massive data scrape carried out by Cambridge Analytica and one of its then-contractors, a Cambridge University academic named Aleksandr Kogan. Kogan claims that the data he collected from thousands of Facebook users and their friends—amounting to data on over 50 million users—abided by Facebook’s terms; Cambridge Analytica promises it deleted the data; and Facebook is auditing everyone it can for signs of the data. advertisement But while Facebook pr...