Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. AdWords offers different ways of targeting your ads. Existing ad groups without targeting will be automatically paused as a one-time exception to ensure they don't run ads you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. Learn more at Pause or r...