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Adwords

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Google's advertisement network, which shows ads on Google website (including Youtube and GMail), other search engines, as well as other websites and mobile apps. It is split into the Search Network, which shows text advertisements on search engines, and the Display Network, which shows targeting on a wider variety of websites. Allows targeting based on demographics, search terms, website visitors, similar audiences, etc.
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Targeting your ads - AdWords Help

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Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your ...

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