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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...

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