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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
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Xaxis Politics Launches in the Philippines | GroupM

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PHILIPPINES, 16 February 2016 - Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics to coincide with the Philippines Presidential Elections due to take place in May 2016. Xaxis Politics will be the first programmatic product in APAC that enables political advertisers to leverage on real time anonymous voter data to inform their digital campaigns in real time. This means that political candidates can reach their most relevant vot...
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From African American Voters to African Nations, Cambridge Analytica Wages ‘Cultural Warfare’ - Progressive.org

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Publication Date: 2018-05-21
× Expand Lawrence Jackson President Barack Obama and First Lady Michelle Obama with Raila Amolo Odinga, then Prime Minister of Kenya, and his wife Mrs. Ida Odinga, New York, 2009. Political firm Cambridge Analytica attempted to suppress voting in the 2016 U.S. presidential election, whistleblower Christopher Wylie told the U.S. Senate Judiciary Committee on May 16. Wylie, a former contractor who disclosed the company’s alleged misuse of private Facebook user data earlier this year, said it ...
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Deep Root Analytics sued after data breach - Business Insider Deutschland

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Publication Date: 2017-06-22
A data-analytics firm hired by the Republican National Committee last year to gather political information about US voters accidentally leaked the sensitive personal details of roughly 198 million citizens earlier this month. And it's now facing its first class-action lawsuit. Deep Root Analytics, a data firm contracted by the RNC, stored details of about 61% of the US population on an Amazon cloud server without password protection for roughly two weeks before it was discovered by security ...
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A GOP voter-targeting firm was doing massive data analysis on Reddit - The Verge

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Publication Date: 2017-06-19
A conservative analytics firm apparently scraped a huge trove of Reddit data as part of its voter-targeting efforts. As reported by Gizmodo, GOP-contracted company Deep Root Analytics accidentally put a folder titled “reddit” on a publicly accessible web server along with other internal records, which cyber risk analyst Chris Vickery discovered last week. It contains 170GB of data from several subreddits, but no indication of how Deep Root might be using the information. The subreddits in qu...
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Trump Is Playing Catch-Up In The Data-Driven Ground Game, But Does It

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Publication Date: 2016-01-28
With a big mouth, plenty of buzz, and a yuuge media presence, does Donald Trump still need a data-driven get-out-the-vote operation to win in Iowa and New Hampshire? advertisement The real-estate developer has disrupted the presidential campaign like few other candidates in history and has shown an amazing ability–through the sheer forces of his personality and a populist movement receptive to his message–to survive the outrage over some of his offensive statements and to dodge bullets fire...
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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of information private industry and other institutions, like academics and NGOs, can get from learning how politics use and doesn't use data. TechRepublic met with Paul Westcott, vice president of data at L2 Political, one of the largest data vendors in politics. The political world is its own world, and for...
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How Obama Won The French Election | HuffPost

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Publication Date: 2017-06-19
French President Emmanuel Macron’s party, La Republique En Marche, won a resounding victory Sunday in the final round of the country’s parliamentary elections, gaining a commanding majority in the National Assembly. The victory, which dramatically reshapes French politics, is particularly remarkable given that Macron’s party is just a year old and many of its elected representatives are new to government. Macron himself was practically unknown a year ago. But amid a fracturing of support for...
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GOP Data Firm Accidentally Leaks Personal Details of Nearly 200 Million American Voters

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Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly accessible Amazon server. The data leak contains a wealth of personal information on roughly 61 percent of the US population. Along with home addresses, birthdates, and phone numbers, the records include advanced sentiment analyses used by political groups to predict where individual voters fall on h...
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The Koch Brothers And Republican Party Have Just Joined Forces To Track Voters – ThinkProgress

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A secretive data and technology company linked to conservative oil billionaires Charles and David Koch has reached an agreement to share its information with the “voter file and data management company” that holds an exclusive agreement with the Republican National Committee. This will allow the Republican Party full access to voter data collected by the Koch’s Freedom Partners entities and clients — and entrenches the Kochs’ network even deeper into the GOP. Because political parties are no...
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Ted Cruz erased Trump's Iowa lead by spending millions on voter targeting | US news | The Guardian

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Publication Date: 2016-02-01
Ted Cruz’s presidential campaign has ramped up its aggressive voter-targeting operation, paying out more than $3m to a company that – along with parallel funding via Super Pacs linked to the senator’s top donor – is using detailed psychological profiles to sway voters. Iowa caucus day: Palin praises Trump as 'he who will be the next president' – campaign live Read more A Guardian analysis of the final campaign disclosures released on the eve of Iowa’s caucuses shows the Cruz campaign, banki...
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Exclusive: How a tiny Canadian IT company helped swing the Brexit vote for Leave 

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Publication Date: 2017-02-24
With the entire political establishment massed against them and the bookmakers giving them no hope, the Leave campaign faced what many thought was an impossible battle to take Britain out of the European Union. But election data published yesterday has provided a window into how Vote Leave upset the odds to land a sensational victory in last year's EU referendum. While the Remain camp boasted of their success in reaching out to millions of people on Facebook, home to the millennial voters w...
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Black voters suppressed by Bannon using Cambridge Analytica | Metro US

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Publication Date: 2018-05-17
Cambridge Analytica, the Trump-aligned data firm which was found to have improperly harvested personal data from 87 million Facebook users, and former Trump adviser Steve Bannon worked to suppress the black vote in the 2016 election, a former employee told Congress on Wednesday. Christopher Wylie, an ex-employee of Cambridge Analytica who blew the whistle on the company's misuse of Facebook, told the Senate Judiciary Committee that the company offered strategies to discourage certain segment...
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198 million Americans hit by 'largest ever' voter records leak | ZDNet

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A huge trove of voter data, including personal information and voter profiling data on what's thought to be every registered US voter dating back more than a decade, has been found on an exposed and unsecured server, ZDNet has learned. It's believed to be the largest ever known exposure of voter information to date. The various databases containing 198 million records on American voters from all political parties were found stored on an open Amazon S3 storage server owned by a Republican da...
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Not Just the Trump Commission: Political Parties and Data Firms Already Get N.H. Voters' Data | New Hampshire Public Radio

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When New Hampshire Secretary of State Bill Gardner said he intended to share information from the state’s public voter checklists with a newly launched Trump administration commission, plenty of people were quick to decry the move as an “invasion of privacy.” But this debate over the decision to turn over voter data to the Trump commission has also highlighted a gap in public awareness around the state’s elections: A lot of people don’t seem to realize this same information is already being ...
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Cambridge Analytica files outline tactics to influence... | Daily Mail Online

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Publication Date: 2018-03-29
Cambridge Analytica’s parent company boasted that it had influenced voters across the world – including one claim that “anti-election rallies” had been held to discourage people from turning out at the ballot box in Nigeria. SCL Group documents submitted by whistleblower Christopher Wylie and released by the Digital, Culture, Media and Sport committee on Thursday revealed the company speaking of its “international experience” in political research, citing work on multiple foreign elections. ...
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How serious is Donald Trump? His campaign lacks one essential tool — Quartz

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He has a commanding lead in the polls, but Donald Trump is the only Republican presidential candidate who hasn’t purchased a database of voter information, which political campaigns use to target supporters and mobilize them on election day. Modern campaigns also rely on voter files to plan everything from advertising to events, and accurate information is particularly key in the early state of Iowa, where voters will select a candidate in January through a complicated caucus process that ga...
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Bernie Sanders has his own computer scandal: A data breach exposed Hillary’s secret info — Quartz

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This story has been updated. For forty minutes on Wednesday (Dec. 16), a few staffers working on Bernie Sanders’ campaign accidentally stumbled onto a presidential campaign cheat code: A software glitch revealed information about people Hillary Clinton’s team expects to vote in the presidential primaries, and which candidate they are expected to support. The consequences of the glitch—which originated with Democratic campaign vendor NGP-VAN—could prove devastating to Sanders. The Democrati...
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Election tech: Lies, damned lies, and statistics - TechRepublic

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Getty Images/iStockphoto "There are three kinds of lies: lies, damned lies, and statistics." Benjamin Disraeli A bitter cold wind whipped the proud flag around a pole as steely gray as the New Hampshire winter sky. "He can't win," she said on condition of anonymity, "because his big data is nonexistent. Has no ground game. He has no get-out-the-vote operation." As canvassers and candidates trudged through the snow, we chatted in a cozy Manchester diner, anxiously waiting for early primary ...
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Cambridge Analytica Involved in Latin American Elections | Miami New Times

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Publication Date: 2018-03-20
Crafting propaganda programs for political campaigns sure is lucrative. Cambridge Analytica, the British-American "internet messaging" outlet caught on hidden-camera footage this week bragging about blackmailing candidates, bribing people, and coordinating with the Trump campaign, seems to have tendrils snaking all over the world, from the U.K. Brexit campaign all the way to Kenya's last major election in 2017. And it seems the firm has moved to target Latin America and Spanish-speaking vote...
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Leaked: Cambridge Analytica's blueprint for Trump victory | UK news | The Guardian

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Publication Date: 2018-03-23
The blueprint for how Cambridge Analytica claimed to have won the White House for Donald Trump by using Google, Snapchat, Twitter, Facebook and YouTube is revealed for the first time in an internal company document obtained by the Guardian. The 27-page presentation was produced by the Cambridge Analytica officials who worked most closely on Trump’s 2016 presidential campaign. A former employee explained to the Guardian how it details the techniques used by the Trump campaign to micro-target...
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Cruz app data collection helps campaign read minds of voters

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WASHINGTON (AP) — Protecting the privacy of law-abiding citizens from the government is a pillar of Ted Cruz's Republican presidential candidacy, but his campaign is testing the limits of siphoning personal data from supporters. His "Cruz Crew" mobile app is designed to gather detailed information from its users' phones — tracking their physical movements and mining the names and contact information for friends who might want nothing to do with his campaign. That information and more is the...
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Publication Date: 2016-09-03
WASHINGTON – A former Donald Trump campaign insider wants to set the record straight on a major story he says the chattering classes missed: It’s about Trump’s core supporters, who they are, and why they’re drawn to him. It was Matt Braynard’s job to identify these supporters. He led Trump’s data operation in the early primaries, a position that gave him a unique vantage point into an epochal political phenomenon. The media misdiagnosed it, he says. They focused on economics, education and ...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...
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Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters – TechCrunch

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Publication Date: 2018-06-06
The repeat grilling by the U.K. parliament’s DCMS committee today of Alexander Nix, the former CEO of the now ex company Cambridge Analytica — aka the controversial political and commercial ad agency at the center of a Facebook data misuse scandal — was not able to shed much new light on what may or may not have been going on inside the company. But one nugget of information Nix let slip were the names of specific data aggregators he said Cambridge Analytica had bought “consumer and lifestyl...
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If You're A Registered Voter, Your Personal Data Was Likely Exposed By A Data Firm - Digg

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​Bad news if you're a participant in democracy: The personal information of potentially every single registered American voter was exposed by an extremely careless Republican data firm. The breach was discovered by an analyst working for the cyber resilience firm UpGuard, who found voters' "names, dates of birth, home addresses, phone numbers, and voter registration details, as well as data described as 'modeled' voter ethnicities and religions" on a publicly accessible Amazon server. The ...
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Democrats Ask Trump Campaign's Data Firms About Overseas Help - Bloomberg

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Publication Date: 2017-10-26
The top Democrats on two House committees are demanding answers from five data analytics companies involved with President Donald Trump’s campaign about their voter targeting and whether they were helped by a foreign entity or actor. Representatives John Conyers of the Judiciary Committee and Elijah Cummings of the Oversight and Government Reform Committee said in letters to the companies Thursday that while it’s known that Russia interfered with the 2016 election by targeting voters online,...

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