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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
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Democrats plan to keep using company that exposed 593,000 Alaskan voter records

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A database of approximately 593,000 Alaska voter records has been exposed online. TargetSmart, the company that owns the data, claims that it was not accessed by anyone other than the security researchers on their team and the team that identified the exposure. Tom Bonier, the Chief Executive Officer of TargetSmart, confirmed the breach and said in a statement that Equals3, a software company based in Minnesota, “Appears to have failed to secure some of their data and some data they license...
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Trump Is Playing Catch-Up In The Data-Driven Ground Game, But Does It

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Publication Date: 2016-01-28
With a big mouth, plenty of buzz, and a yuuge media presence, does Donald Trump still need a data-driven get-out-the-vote operation to win in Iowa and New Hampshire? advertisement The real-estate developer has disrupted the presidential campaign like few other candidates in history and has shown an amazing ability–through the sheer forces of his personality and a populist movement receptive to his message–to survive the outrage over some of his offensive statements and to dodge bullets fire...
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Deep Root Analytics sued after data breach - Business Insider Deutschland

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Publication Date: 2017-06-22
A data-analytics firm hired by the Republican National Committee last year to gather political information about US voters accidentally leaked the sensitive personal details of roughly 198 million citizens earlier this month. And it's now facing its first class-action lawsuit. Deep Root Analytics, a data firm contracted by the RNC, stored details of about 61% of the US population on an Amazon cloud server without password protection for roughly two weeks before it was discovered by security ...
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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of information private industry and other institutions, like academics and NGOs, can get from learning how politics use and doesn't use data. TechRepublic met with Paul Westcott, vice president of data at L2 Political, one of the largest data vendors in politics. The political world is its own world, and for...
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GOP Data Firm Accidentally Leaks Personal Details of Nearly 200 Million American Voters

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Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly accessible Amazon server. The data leak contains a wealth of personal information on roughly 61 percent of the US population. Along with home addresses, birthdates, and phone numbers, the records include advanced sentiment analyses used by political groups to predict where individual voters fall on h...
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Lawsuit targets firm that failed to secure 198 million Americans' data | TheHill

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Publication Date: 2017-06-26
Two Floridians filed a lawsuit last week against Deep Root Analytics, the campaign consultancy that accidentally left information on 198 million Americans accessible online without protecting it with a password. "If companies don't do the bare minimum to protect records, we're in trouble," said Jason Zimmerman, a member of the legal team representing plaintiffs James and Linda McAleer in what they want to turn into a class action suit. Deep Root specializes in using data analytics to determ...
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The Koch Brothers And Republican Party Have Just Joined Forces To Track Voters – ThinkProgress

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A secretive data and technology company linked to conservative oil billionaires Charles and David Koch has reached an agreement to share its information with the “voter file and data management company” that holds an exclusive agreement with the Republican National Committee. This will allow the Republican Party full access to voter data collected by the Koch’s Freedom Partners entities and clients — and entrenches the Kochs’ network even deeper into the GOP. Because political parties are no...
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Ted Cruz erased Trump's Iowa lead by spending millions on voter targeting | US news | The Guardian

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Publication Date: 2016-02-01
Ted Cruz’s presidential campaign has ramped up its aggressive voter-targeting operation, paying out more than $3m to a company that – along with parallel funding via Super Pacs linked to the senator’s top donor – is using detailed psychological profiles to sway voters. Iowa caucus day: Palin praises Trump as 'he who will be the next president' – campaign live Read more A Guardian analysis of the final campaign disclosures released on the eve of Iowa’s caucuses shows the Cruz campaign, banki...
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Black voters suppressed by Bannon using Cambridge Analytica | Metro US

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Publication Date: 2018-05-17
Cambridge Analytica, the Trump-aligned data firm which was found to have improperly harvested personal data from 87 million Facebook users, and former Trump adviser Steve Bannon worked to suppress the black vote in the 2016 election, a former employee told Congress on Wednesday. Christopher Wylie, an ex-employee of Cambridge Analytica who blew the whistle on the company's misuse of Facebook, told the Senate Judiciary Committee that the company offered strategies to discourage certain segment...
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198 million Americans hit by 'largest ever' voter records leak | ZDNet

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A huge trove of voter data, including personal information and voter profiling data on what's thought to be every registered US voter dating back more than a decade, has been found on an exposed and unsecured server, ZDNet has learned. It's believed to be the largest ever known exposure of voter information to date. The various databases containing 198 million records on American voters from all political parties were found stored on an open Amazon S3 storage server owned by a Republican da...
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Not Just the Trump Commission: Political Parties and Data Firms Already Get N.H. Voters' Data | New Hampshire Public Radio

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When New Hampshire Secretary of State Bill Gardner said he intended to share information from the state’s public voter checklists with a newly launched Trump administration commission, plenty of people were quick to decry the move as an “invasion of privacy.” But this debate over the decision to turn over voter data to the Trump commission has also highlighted a gap in public awareness around the state’s elections: A lot of people don’t seem to realize this same information is already being ...
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Half Of Facebook Users Report Privacy Concerns | PYMNTS.com

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Publication Date: 2018-06-01
Despite the revelations surrounding Cambridge Analytica, Facebook users don’t appear to be leaving the platform. A recent Thomson Reuters survey found that more than a quarter of survey participants are actually using Facebook more, eMarketer reported. In addition, 18 percent of users report using the service less, while only 1 percent reported deleting their accounts. Even so, some Facebook users appear to be thinking twice before posting. When asked why they were sharing less content on Fa...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
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Details on 137 categories from the Republican National Committee's lost voter data — Quartz

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It’s common knowledge that political parties in the United States collect information about potential voters, but exactly how comprehensive is the data they collet? To explore that question, we set out to find detailed descriptions of 176 data points the Republican National Committee (RNC) has been gathering about voters since at least 2008. The data points were published on June 19 by a cybersecurity company after one of its analysts found a trove of voter records that had been inadvertentl...
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How serious is Donald Trump? His campaign lacks one essential tool — Quartz

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He has a commanding lead in the polls, but Donald Trump is the only Republican presidential candidate who hasn’t purchased a database of voter information, which political campaigns use to target supporters and mobilize them on election day. Modern campaigns also rely on voter files to plan everything from advertising to events, and accurate information is particularly key in the early state of Iowa, where voters will select a candidate in January through a complicated caucus process that ga...
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Bernie Sanders has his own computer scandal: A data breach exposed Hillary’s secret info — Quartz

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This story has been updated. For forty minutes on Wednesday (Dec. 16), a few staffers working on Bernie Sanders’ campaign accidentally stumbled onto a presidential campaign cheat code: A software glitch revealed information about people Hillary Clinton’s team expects to vote in the presidential primaries, and which candidate they are expected to support. The consequences of the glitch—which originated with Democratic campaign vendor NGP-VAN—could prove devastating to Sanders. The Democrati...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...
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Cambridge Analytica Is Dead, Long Live Our Data | Boston Review

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Publication Date: 2018-05-24
8 Min read time Share: Image: Book Catalog Were data crimes perpetrated against U.S. voters? We are about to know a lot more. Last March I was sitting at the kitchen table, enjoying my morning coffee, when an email from data.compliance@sclgroup.cc arrived. Two months earlier, I had requested my data from the Trump campaign’s data analytics firm, Cambridge Analytica, and the subject line of this new email (“Next steps in your request”) seemed promising. Cambridge Analytica, a part of the Br...
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If You're A Registered Voter, Your Personal Data Was Likely Exposed By A Data Firm - Digg

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​Bad news if you're a participant in democracy: The personal information of potentially every single registered American voter was exposed by an extremely careless Republican data firm. The breach was discovered by an analyst working for the cyber resilience firm UpGuard, who found voters' "names, dates of birth, home addresses, phone numbers, and voter registration details, as well as data described as 'modeled' voter ethnicities and religions" on a publicly accessible Amazon server. The ...
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Democrats Ask Trump Campaign's Data Firms About Overseas Help - Bloomberg

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Publication Date: 2017-10-26
The top Democrats on two House committees are demanding answers from five data analytics companies involved with President Donald Trump’s campaign about their voter targeting and whether they were helped by a foreign entity or actor. Representatives John Conyers of the Judiciary Committee and Elijah Cummings of the Oversight and Government Reform Committee said in letters to the companies Thursday that while it’s known that Russia interfered with the 2016 election by targeting voters online,...

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