Filtered By
using
Keywords
Results
8 Items
Total
0.0

Democrats plan to keep using company that exposed 593,000 Alaskan voter records

News

A database of approximately 593,000 Alaska voter records has been exposed online. TargetSmart, the company that owns the data, claims that it was not accessed by anyone other than the security researchers on their team and the team that identified the exposure. Tom Bonier, the Chief Executive Officer of TargetSmart, confirmed the breach and said in a statement that Equals3, a software company based in Minnesota, “Appears to have failed to secure some of their data and some data they license...
0.0

Why political ads on Facebook will still slip by human reviewers - Digiday

News

Publication Date: 2017-10-24
Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for the social media giant to identify all of the political ads running through its system, though. Facebook can detect a political ad in two main ways. One is by looking at the creative of the ad itself; the other is by looking at who it’s targeted to. As for the ad creative, Facebook can scan the cre...
0.0

Black voters suppressed by Bannon using Cambridge Analytica | Metro US

News

Publication Date: 2018-05-17
Cambridge Analytica, the Trump-aligned data firm which was found to have improperly harvested personal data from 87 million Facebook users, and former Trump adviser Steve Bannon worked to suppress the black vote in the 2016 election, a former employee told Congress on Wednesday. Christopher Wylie, an ex-employee of Cambridge Analytica who blew the whistle on the company's misuse of Facebook, told the Senate Judiciary Committee that the company offered strategies to discourage certain segment...
0.0

Half Of Facebook Users Report Privacy Concerns | PYMNTS.com

News

Publication Date: 2018-06-01
Despite the revelations surrounding Cambridge Analytica, Facebook users don’t appear to be leaving the platform. A recent Thomson Reuters survey found that more than a quarter of survey participants are actually using Facebook more, eMarketer reported. In addition, 18 percent of users report using the service less, while only 1 percent reported deleting their accounts. Even so, some Facebook users appear to be thinking twice before posting. When asked why they were sharing less content on Fa...
0.0

L2 : Data: Modeling: HaystaqDNA

News

“The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people, [then] combining it with data about everyone, to build statistical models that predict how those other people would approach that behavior.” — CEO Ken Strasma speaking to CMO.com about HaystaqDNA’s modeling Election 2008 gave HaystaqDNA a unique place in history when their microtargeting technique...
0.0

Watson Personality Insights

News

Personality Insights Predict personality characteristics, needs and values through written text. Understand your customers’ habits and preferences on an individual level, and at scale. Get started free View demo Already using Personality Insights? Log in
0.0

Meet the presidential candidate who's using the internet to reinvent French politics | VentureBeat

News

Publication Date: 2017-01-08
After a year in which the internet turned global politics upside down, Emmanuel Macron is trying to use it to strike a new political balance in France. The former Minister of the Economy quit the Socialist government in August several months after founding a new political organization, En Marche! (“On the march!” or “Working!”), complete with Yahoo-style exclamation point. Macron believes there is a political center in France that is not being represented by the traditional left-right partie...
0.0

Gallery: Voter maps from must-win battleground and swing states - TechRepublic

News

US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...

Highligther

Un-highlight all Un-highlight selectionu Highlight selectionh