NewsPublication Date: 2016-11-07
Interest Targeting With over 250 million users, it can be difficult to know how best to reach your audience. Interest targeting gives you the ability to pinpoint your audience whether you’re a seasoned Reddit marketer or new to Reddit Ads. Why Should I Use Interest Targeting: With interest targeting, you can display your ad to the right audience based off a user’s browsing behavior on Reddit! How Interest Targeting Works: Targeting an interest group means you are targeting users who have...
“The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people, [then] combining it with data about everyone, to build statistical models that predict how those other people would approach that behavior.” — CEO Ken Strasma speaking to CMO.com about HaystaqDNA’s modeling Election 2008 gave HaystaqDNA a unique place in history when their microtargeting technique...