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Trump’s Data Gurus Are Now Turning Their Attention To Your TV


Publication Date: 2017-11-15
Cambridge Analytica, the Anglo-American data and behavioral science firm that worked for Ted Cruz and Donald Trump–and that sparked an investigation in the U.K. and inquiries by U.S. lawmakers–has announced two initiatives in the past year that highlight some of the newer techniques in targeted advertising and the complex relationships that surround them. advertisement Since last year’s presidential campaigns, the company has sought to expand further into targeted, or addressable, TV, an em...

Old Towne Media Topped Election Agency Spending in Q4 | Campaign Trail - AdAge


Publication Date: 2016-02-16
Sanders TV ad CORRECTION: This story originally reported that the campaign expenditures listed herein encompassed all of 2015 but that is incorrect. They refer only to expenditures made by candidate campaigns in the fourth quarter of 2015, from October 1 through December 31, 2015. We hear a lot about how much money the 2016 presidential hopefuls are spending on ads. But there's an entire industry dedicated to churning campaign donor dollars into direct mail, TV spots, social-media efforts, ...


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