NewsPublication Date: 2018-03-20
An investigation by Channel 4 News has revealed how Cambridge Analytica claims it ran ‘all’ of President Trump’s digital campaign – and may have broken election law. As the report went on air, the firm announced it has suspended chief executive Alexander Nix, pending a full investigation. An undercover investigation by Channel 4 News has revealed how Cambridge Analytica claims it ran key parts of the presidential campaign for Donald Trump. The British data company was secretly filmed discus...
NewsPublication Date: 2017-11-15
Cambridge Analytica, the Anglo-American data and behavioral science firm that worked for Ted Cruz and Donald Trump–and that sparked an investigation in the U.K. and inquiries by U.S. lawmakers–has announced two initiatives in the past year that highlight some of the newer techniques in targeted advertising and the complex relationships that surround them. advertisement Since last year’s presidential campaigns, the company has sought to expand further into targeted, or addressable, TV, an em...
NewsPublication Date: 2016-02-01
Ted Cruz’s presidential campaign has ramped up its aggressive voter-targeting operation, paying out more than $3m to a company that – along with parallel funding via Super Pacs linked to the senator’s top donor – is using detailed psychological profiles to sway voters. Iowa caucus day: Palin praises Trump as 'he who will be the next president' – campaign live Read more A Guardian analysis of the final campaign disclosures released on the eve of Iowa’s caucuses shows the Cruz campaign, banki...
He has a commanding lead in the polls, but Donald Trump is the only Republican presidential candidate who hasn’t purchased a database of voter information, which political campaigns use to target supporters and mobilize them on election day. Modern campaigns also rely on voter files to plan everything from advertising to events, and accurate information is particularly key in the early state of Iowa, where voters will select a candidate in January through a complicated caucus process that ga...
NewsPublication Date: 2016-09-03
WASHINGTON – A former Donald Trump campaign insider wants to set the record straight on a major story he says the chattering classes missed: It’s about Trump’s core supporters, who they are, and why they’re drawn to him. It was Matt Braynard’s job to identify these supporters. He led Trump’s data operation in the early primaries, a position that gave him a unique vantage point into an epochal political phenomenon. The media misdiagnosed it, he says. They focused on economics, education and ...
NewsPublication Date: 2018-03-18
Alexander Nix, 42, was the CEO of Cambridge Analytica, a company that has come under intense scrutiny for possibly mining Facebook data against Facebook’s terms. And now Nix is in the spotlight even more, after Channel 4 in London released undercover videos showing Nix talking about underhanded methods that Cambridge Analytica may use during campaigns, including sending girls to candidates’ houses. CA suspended Nix on Tuesday, effective immediately, and is launching an investigation into whet...