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After A Shocking Election, Will Data-Driven Campaigners Change Their Game? | AdExchanger

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Publication Date: 2017-01-20
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake of widely unexpected election results, have data-driven campaigners on either side shifted t...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
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Campaign 2016: These are the big tech companies powering the election - TechRepublic

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Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule inside both the Clinton and Trump campaigns, as well as local and regional down ticket races. In modern campaigns, data informs everything from spending and resource allocation, to policy and communication strategy, to get-out-the-vote efforts. Information is aggregated from voter registration files, s...
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Election tech: Lies, damned lies, and statistics - TechRepublic

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Getty Images/iStockphoto "There are three kinds of lies: lies, damned lies, and statistics." Benjamin Disraeli A bitter cold wind whipped the proud flag around a pole as steely gray as the New Hampshire winter sky. "He can't win," she said on condition of anonymity, "because his big data is nonexistent. Has no ground game. He has no get-out-the-vote operation." As canvassers and candidates trudged through the snow, we chatted in a cozy Manchester diner, anxiously waiting for early primary ...
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Cosmonauts & Kings – "Politics & Tech" | Politik & Kommunikation

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In der Factory Berlin fand am 27. April zum zweiten Mal das Event "Politics & Tech" statt. Zu Gast war der ehemalige Digitalchef des kanadischen Premierministers Justin Trudeau, Thomas Pitfield. In seinem Vortrag definierte er zehn Leitlinien für digitale und datenbasierte politische Kampagnen. Er erläuterte zudem, welche Rolle Datenmodellierung und Testing-Methoden beim Wahlerfolg von Justin Trudeau spielten. Das Format "Politics & Tech" wird in Koooperation veranstaltet vom Berliner Startup...

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