Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire
NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising s...
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your ...
NewsPublication Date: 2016-11-07
Interest Targeting With over 250 million users, it can be difficult to know how best to reach your audience. Interest targeting gives you the ability to pinpoint your audience whether you’re a sea...
NewsPublication Date: 2016-02-01
Ted Cruz’s presidential campaign has ramped up its aggressive voter-targeting operation, paying out more than $3m to a company that – along with parallel funding via Super Pacs linked to the senato...
NewsPublication Date: 2017-10-26
The top Democrats on two House committees are demanding answers from five data analytics companies involved with President Donald Trump’s campaign about their voter targeting and whether they were ...