Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire
NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. AdWords offers different ways of targeting your ads. Existing ad groups without targeting will be automatically paused as a one-time exception to ensure they don't run ads you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. Learn more at Pause or r...
NewsPublication Date: 2016-11-07
Interest Targeting With over 250 million users, it can be difficult to know how best to reach your audience. Interest targeting gives you the ability to pinpoint your audience whether you’re a seasoned Reddit marketer or new to Reddit Ads. Why Should I Use Interest Targeting: With interest targeting, you can display your ad to the right audience based off a user’s browsing behavior on Reddit! How Interest Targeting Works: Targeting an interest group means you are targeting users who have...
NewsPublication Date: 2016-02-01
Ted Cruz’s presidential campaign has ramped up its aggressive voter-targeting operation, paying out more than $3m to a company that – along with parallel funding via Super Pacs linked to the senator’s top donor – is using detailed psychological profiles to sway voters. Iowa caucus day: Palin praises Trump as 'he who will be the next president' – campaign live Read more A Guardian analysis of the final campaign disclosures released on the eve of Iowa’s caucuses shows the Cruz campaign, banki...
NewsPublication Date: 2017-10-26
The top Democrats on two House committees are demanding answers from five data analytics companies involved with President Donald Trump’s campaign about their voter targeting and whether they were helped by a foreign entity or actor. Representatives John Conyers of the Judiciary Committee and Elijah Cummings of the Oversight and Government Reform Committee said in letters to the companies Thursday that while it’s known that Russia interfered with the 2016 election by targeting voters online,...