LONDON -- The former head of Cambridge Analytica said Wednesday that his political consulting firm got "an incredibly huge target" on its back because of its involvement in President Trump's 2016 presidential campaign. Alexander Nix said his now-defunct firm had become the subject of global derision and was unfairly blamed for putting Mr. Trump in office. The remarks came as an unrepentant Nix clashed with British lawmakers investigating the use of Facebook data in election campaigns. The Pa...
NewsPublication Date: 2017-10-24
Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for the social media giant to identify all of the political ads running through its system, though. Facebook can detect a political ad in two main ways. One is by looking at the creative of the ad itself; the other is by looking at who it’s targeted to. As for the ad creative, Facebook can scan the cre...
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. AdWords offers different ways of targeting your ads. Existing ad groups without targeting will be automatically paused as a one-time exception to ensure they don't run ads you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. Learn more at Pause or r...
Marketers are feeling the impact of Facebook's role in Russia's presidential election influence campaign - Digiday
NewsPublication Date: 2017-10-10
Russian trolls are influencing how Facebook lets advertisers target its users. Facebook is now stipulating that targeted political ads on its platform undergo human review, which could slow down how quickly marketers can get their Facebook ads up and running. While the change in ad reviews will have the biggest impact on political advertisers, it is notable because it shows the pressure Facebook is facing for letting a Russian troll farm buy ads on its platform is leading the social giant to...
NewsPublication Date: 2018-03-20
Crafting propaganda programs for political campaigns sure is lucrative. Cambridge Analytica, the British-American "internet messaging" outlet caught on hidden-camera footage this week bragging about blackmailing candidates, bribing people, and coordinating with the Trump campaign, seems to have tendrils snaking all over the world, from the U.K. Brexit campaign all the way to Kenya's last major election in 2017. And it seems the firm has moved to target Latin America and Spanish-speaking vote...
Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters – TechCrunch
NewsPublication Date: 2018-06-06
The repeat grilling by the U.K. parliament’s DCMS committee today of Alexander Nix, the former CEO of the now ex company Cambridge Analytica — aka the controversial political and commercial ad agency at the center of a Facebook data misuse scandal — was not able to shed much new light on what may or may not have been going on inside the company. But one nugget of information Nix let slip were the names of specific data aggregators he said Cambridge Analytica had bought “consumer and lifestyl...