Xaxis’ First Latin America CEO Talks About Growing Business In A Region With Vastly Diverse Cultures | AdExchanger
NewsPublication Date: 2016-08-03
WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. At that time, “head up” meant doing everything, from selling to counting all the I/Os. Such are the glories of being the only employee. Xaxis’ Latin America unit has grown significantly since then. I...