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Exclusive: How a tiny Canadian IT company helped swing the Brexit vote for LeaveĀ 

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Publication Date: 2017-02-24
With the entire political establishment massed against them and the bookmakers giving them no hope, the Leave campaign faced what many thought was an impossible battle to take Britain out of the European Union. But election data published yesterday has provided a window into how Vote Leave upset the odds to land a sensational victory in last year's EU referendum. While the Remain camp boasted of their success in reaching out to millions of people on Facebook, home to the millennial voters w...
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Cambridge Analytica boasts of dirty tricks to swing elections | News | The Guardian

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Publication Date: 2018-03-19
This video has been removed. This could be because it launched early, our rights have expired, there was a legal issue, or for another reason. Bosses tell undercover reporters how honey traps, spies and fake news can be used to help clients The company at the centre of the Facebook data breach boasted of using honey traps, fake news campaigns and operations with ex-spies to swing election campaigns around the world, a new investigation reveals. Executives from Cambridge Analytica spoke to ...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...

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