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After A Shocking Election, Will Data-Driven Campaigners Change Their Game? | AdExchanger

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Publication Date: 2017-01-20
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake of widely unexpected election results, have data-driven campaigners on either side shifted t...

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