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Cambridge Analytica: how did it turn clicks into votes? | News | The Guardian

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Publication Date: 2018-05-06
How do 87m records scraped from Facebook become an advertising campaign that could help swing an election? What does gathering that much data actually involve? And what does that data tell us about ourselves? The Cambridge Analytica scandal has raised question after question, but for many, the technological USP of the company, which announced last week that it was closing its operations, remains a mystery. For those 87 million people probably wondering what was actually done with their data...
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Cambridge Analytica executives and Mercer family launch Emerdata - Business Insider Deutschland

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Publication Date: 2018-03-21
The power players behind Cambridge Analytica have set up a new company — and the daughters of Donald Trump-supporting billionaire Robert Mercer have just joined as directors. Rebekah and Jennifer Mercer joined Emerdata on March 16, but it is shrouded in mystery. Alexander Nix, the suspended CEO of Cambridge Analytica, is also a director, as well as other executives from parent firm SCL Group. Emerdata also lists Johnson Chun Shun Ko, a Chinese executive from Frontier Services Group, the mi...
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Cambridge Analytica Backers Already Set Up New Data Co, Emerdata

News

Publication Date: 2018-03-21
It's unclear what UK-based Emerdata does, but the Mercers are involved, along with Cambridge Analytica executives and Betsy DeVos's brother. Rebekah Mercer, right, with presidential advisers Kellyanne Conway and Steve Bannon and Trump aide Hope Hicks at Donald Trump's inauguration. Days after revelations about how Cambridge Analytica misused Facebook data to manipulate users during the 2016 presidential election, leading to the suspension of the company's CEO, a new report says the pro-Trum...
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Cambridge Analytica bosses set up two new companies in London | Daily Mail Online

News

Publication Date: 2018-05-04
Cambridge Analytica this week issued a statement saying it was starting bankruptcy proceedings due to a 'seige of media coverage'. However, this may not be the end for its owners. Two new London-based companies, Firecrest Technologies and Emerdata, have been set up with the same registered address, same purpose and same directors. A former Cambridge Analytica employee and senior lawmakers have suggested these two companies could be picking up where Cambridge Analytica left off. The scanda...
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Cambridge Analytica Won't Be Revived Under New Company Name - Bloomberg

News

Publication Date: 2018-05-08
When the political consulting firm Cambridge Analytica announced last week it would be closing its doors and filing for bankruptcy in the wake of the Facebook Inc. data scandal, speculation mounted that it would be revived under the guise of two new companies set up in London. Not so, said Nigel Oakes, the founder of Cambridge Analytica’s British affiliate, SCL Group. "It’s the end of the show," he said by phone Tuesday. "The whole lot is gone. There’s no secret. For anything like this to r...
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The Cambridge Analytica power players set up a mysterious new data firm — and they could use it for a 'Blackwater-style' rebrand

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Former Cambridge Analytica CEO Alexander Nix. Reuters The power players behind Cambridge Analytica set up a mysterious new data firm last year — and there is speculation that it could be used a rebrand vehicle after Cambridge Analytica was shut down. Business Insider reported earlier this year that Emerdata was incorporated in August 2017 by executives at Cambridge Analytica, which was abruptly shuttered on Wednesday. Citing two sources familiar with the plans, The New York Times reported ...
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Cambridge Analytica bosses set up two new companies in London | Daily Mail Online

News

Publication Date: 2018-05-04
Cambridge Analytica this week issued a statement saying it was starting bankruptcy proceedings due to a 'seige of media coverage'. However, this may not be the end for its owners. Two new London-based companies, Firecrest Technologies and Emerdata, have been set up with the same registered address, same purpose and same directors. A former Cambridge Analytica employee and senior lawmakers have suggested these two companies could be picking up where Cambridge Analytica left off. The scanda...

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