NewsPublication Date: 2017-01-10
French Presidential Candidate Running Data-Based Campaign Share this content: linkedin google Email Print Independent centrist candidate Emmanuel Macron hires firm to help with campaign France by ericniequist The role of data and analytics in identifying and engaging relevant audiences is as important to politics as it is to marketing. And not just in the United States. In the run-up to this year's French Presidential election — the first round of voting takes place in April — th...
NewsPublication Date: 2018-03-23
WASHINGTON ― Before the scandal broke over their improper use of Facebook user data, British consulting firm Cambridge Analytica and its parent, SCL Group, plied their trade of political subterfuge for clients in developing countries. Call it techno-colonialism — the idea that the leaner parts of the world are where you go to conduct your beta tests. Like so much else about Cambridge Analytica and SCL, they were merely putting a sinister flourish on something the tech industry does as a matt...
NewsPublication Date: 2016-06-10
Sanders may not have acknowledged Hillary Clinton’s historic victory yet, but he knows the writing’s on the wall. Slowly but surely, he’s transitioning from “Guy Running for President” to “Guy Leading a Movement.” Sanders has vowed to compete in Washington, D.C.’s primary, but he’s increasingly using his time to signal to his supporters and to the Democratic leadership that he’ll exit the race. Speaking at a rally in D.C. on Thursday, Sanders didn’t mention Clinton or the convention. Instead...