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After A Shocking Election, Will Data-Driven Campaigners Change Their Game? | AdExchanger

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Publication Date: 2017-01-20
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake of widely unexpected election results, have data-driven campaigners on either side shifted t...
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Mueller questions RNC staffers about 2016 digital operations - Business Insider Deutschland

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Publication Date: 2017-12-27
Special counsel Robert Mueller has reportedly begun to question Republican National Committee staffers about the party's digital work with the Trump campaign last year. The report indicates that Mueller may be homing in on yet another facet of Russia's election interference — its social media influence campaign and targeted political advertising. Trump's son-in-law Jared Kushner managed the Trump campaign's data operation and recently hired a crisis public relations firm to handle all press...

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