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A GOP voter-targeting firm was doing massive data analysis on Reddit - The Verge


Publication Date: 2017-06-19
A conservative analytics firm apparently scraped a huge trove of Reddit data as part of its voter-targeting efforts. As reported by Gizmodo, GOP-contracted company Deep Root Analytics accidentally put a folder titled “reddit” on a publicly accessible web server along with other internal records, which cyber risk analyst Chris Vickery discovered last week. It contains 170GB of data from several subreddits, but no indication of how Deep Root might be using the information. The subreddits in qu...

Targeting by Interests | Reddit Help


Publication Date: 2016-11-07
Interest Targeting With over 250 million users, it can be difficult to know how best to reach your audience. Interest targeting gives you the ability to pinpoint your audience whether you’re a seasoned Reddit marketer or new to Reddit Ads. Why Should I Use Interest Targeting: With interest targeting, you can display your ad to the right audience based off a user’s browsing behavior on Reddit! How Interest Targeting Works: Targeting an interest group means you are targeting users who have...


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